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雪
案例简介：雪、郁金香和奇尼的新动画是南非最受欢迎的盐品牌 Cerebos 20 多年来的第一个电视广告。 FCB 德班现场讲述了 Mpho 的故事，一个小女孩梦想着雪，尽管住在卡鲁。她的祖父母介入来帮助她的梦想成真 -- 在大脑的一点帮助下 (提示他们经典的 “看看它是如何运行的” 标语)。 很多人都在思考角色的形状。“Mpho 的形状像一个颠倒的三角形，” 导演 Ree Treweek 说。“她的可爱因素很大程度上来自她的头部如此大，与她的身体和小脚有关。另一方面，她的奶奶是钟形的，完全相反，或者更确切地说，是 Mpho 的反面。她的身材是对她超越生活的个性的颂歌。她绝对是这个家庭的女家长。另一方面，爷爷是一个瘦小的人。他占了房子里很少的空间，安静而谦逊。然而，他如此密切地观察一切，最终是他耐心的修补和精致的头脑给 Mpho 和奶奶带来了如此多的快乐。" 为了创造雪的独特外观，郁金香和烟囱使用了停止运动和 CG 的组合，在内部创建了微缩模型，并与 BlackGinger 合作制作动画。 花了三个四周的团队来组装微型套装，因为仅仅建造休息室就需要 24 种不同类型的材料，31 种松散的物品只是为了装饰厨房。 Ree 说他们也有很多有趣的布景 -- 装饰外部照片。“纹理化的地面是沙子、小鹅卵石和茶的混合物!然后，我们添加了数百个迷迭香小枝，这些小枝通向用苔藓制成的不同颜色的更大灌木丛。" FCB 德班创意总监布兰登 · 戈文德说: “我们对结果非常满意。”。“我们想要一些不寻常的东西，并决定它必须是动画的。郁金香和烟囱是业内最好的，我们非常喜欢与他们合作，让角色和故事栩栩如生。对所有参与者来说，这是一种真正的爱。"
雪
案例简介：Snow, Tulips and Chimneys’ new animation, is the first television commercial in over 20 years for Cerebos, South Africa’s favourite salt brand. The FCB Durban spot tells the story of Mpho, a little girl who dreams of snow, despite living in the Karoo. Her grandparents intervene to help her dream come true – with a little help from Cerebos (cue their classic ‘see how it runs’ tagline). A lot of thought went into the shape of the characters. “Mpho is shaped like an upside-down triangle,” says director Ree Treweek. “Her cuteness factor largely comes from her having such a big head in relation to her body and her tiny feet. Her grandma on the other hand is bell-shaped, completely the opposite or rather the reverse of Mpho. Her shape is an ode to her larger-than-life personality. She is definitely the matriarch of the family. Gramps on the other hand is a skinny bean of a man. He takes up very little space in the house and is quiet and unassuming. However, he observes everything so closely and in the end it’s his patient tinkering and exquisite mind that brings so much joy to Mpho and Grandma.” To create Snow’s distinct look, Tulips and Chimneys used a combination of stop motion and CG, creating the miniatures in-house and collaborating with BlackGinger on the animation. It took a team of three four weeks to put together the miniature set, as just building the lounge required 24 different types of material and 31 loose items were created just to dress the kitchen. Ree says they also had a lot of fun set-decorating the exterior shots. “The textured ground was a mixture of sand, tiny pebbles and tea! We then added hundreds of tiny sprigs of rosemary that lead up to the larger bushes that were created with moss died different colours.” “We couldn’t be happier with the result,” says FCB Durban creative director, Brandon Govender. “We wanted something out of the ordinary and decided it simply had to be animated. Tulips and Chimneys are the best in the business, and we’ve truly enjoyed working with them to bring the characters and story to life. It’s been a real labour of love for all involved.”
Snow
案例简介：雪、郁金香和奇尼的新动画是南非最受欢迎的盐品牌 Cerebos 20 多年来的第一个电视广告。 FCB 德班现场讲述了 Mpho 的故事，一个小女孩梦想着雪，尽管住在卡鲁。她的祖父母介入来帮助她的梦想成真 -- 在大脑的一点帮助下 (提示他们经典的 “看看它是如何运行的” 标语)。 很多人都在思考角色的形状。“Mpho 的形状像一个颠倒的三角形，” 导演 Ree Treweek 说。“她的可爱因素很大程度上来自她的头部如此大，与她的身体和小脚有关。另一方面，她的奶奶是钟形的，完全相反，或者更确切地说，是 Mpho 的反面。她的身材是对她超越生活的个性的颂歌。她绝对是这个家庭的女家长。另一方面，爷爷是一个瘦小的人。他占了房子里很少的空间，安静而谦逊。然而，他如此密切地观察一切，最终是他耐心的修补和精致的头脑给 Mpho 和奶奶带来了如此多的快乐。" 为了创造雪的独特外观，郁金香和烟囱使用了停止运动和 CG 的组合，在内部创建了微缩模型，并与 BlackGinger 合作制作动画。 花了三个四周的团队来组装微型套装，因为仅仅建造休息室就需要 24 种不同类型的材料，31 种松散的物品只是为了装饰厨房。 Ree 说他们也有很多有趣的布景 -- 装饰外部照片。“纹理化的地面是沙子、小鹅卵石和茶的混合物!然后，我们添加了数百个迷迭香小枝，这些小枝通向用苔藓制成的不同颜色的更大灌木丛。" FCB 德班创意总监布兰登 · 戈文德说: “我们对结果非常满意。”。“我们想要一些不寻常的东西，并决定它必须是动画的。郁金香和烟囱是业内最好的，我们非常喜欢与他们合作，让角色和故事栩栩如生。对所有参与者来说，这是一种真正的爱。"
Snow
案例简介：Snow, Tulips and Chimneys’ new animation, is the first television commercial in over 20 years for Cerebos, South Africa’s favourite salt brand. The FCB Durban spot tells the story of Mpho, a little girl who dreams of snow, despite living in the Karoo. Her grandparents intervene to help her dream come true – with a little help from Cerebos (cue their classic ‘see how it runs’ tagline). A lot of thought went into the shape of the characters. “Mpho is shaped like an upside-down triangle,” says director Ree Treweek. “Her cuteness factor largely comes from her having such a big head in relation to her body and her tiny feet. Her grandma on the other hand is bell-shaped, completely the opposite or rather the reverse of Mpho. Her shape is an ode to her larger-than-life personality. She is definitely the matriarch of the family. Gramps on the other hand is a skinny bean of a man. He takes up very little space in the house and is quiet and unassuming. However, he observes everything so closely and in the end it’s his patient tinkering and exquisite mind that brings so much joy to Mpho and Grandma.” To create Snow’s distinct look, Tulips and Chimneys used a combination of stop motion and CG, creating the miniatures in-house and collaborating with BlackGinger on the animation. It took a team of three four weeks to put together the miniature set, as just building the lounge required 24 different types of material and 31 loose items were created just to dress the kitchen. Ree says they also had a lot of fun set-decorating the exterior shots. “The textured ground was a mixture of sand, tiny pebbles and tea! We then added hundreds of tiny sprigs of rosemary that lead up to the larger bushes that were created with moss died different colours.” “We couldn’t be happier with the result,” says FCB Durban creative director, Brandon Govender. “We wanted something out of the ordinary and decided it simply had to be animated. Tulips and Chimneys are the best in the business, and we’ve truly enjoyed working with them to bring the characters and story to life. It’s been a real labour of love for all involved.”
雪
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Snow
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