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枪 1
案例简介：作为一个出生在帕克兰的组织，Ref 不仅寻求赋予那些能够投票决定枪支法律的人权力，还寻求赋予那些将受到这些决定影响的年轻人权力。因此，我们想瞄准住在佛罗里达的任何人，不管年龄大小。我们想通过向佛罗里达人展示他们在每一次与枪支相关的发行中如何过度指数来影响他们的思想。为此，我们将佛罗里达的枪支数据与其他几个州的数据进行了比较，这些数据显示佛罗里达的枪支数量总是更高。从视觉上看，我们使用了著名的佛罗里达枪支形状，但是我们通过创建其他枪支形状与我们比较佛罗里达的州进行了非常有影响力的比较。
枪 1
案例简介：As an organization born in Parkland, Change the Ref seeks to empower not only those who can vote on gun laws, but also the youth who will be affected by these decisions. Therefore, we wanted to target anyone who lives in Florida, regardless of age. We wanted to make an impact on Floridians minds by showing them how they over-index in every gun-related issued. To do so, we compared Florida’s gun data with the data of several other states combined showing that Florida’s numbers were always higher. Visually, we used the well-known Florida gun shape, but we made a very impactful comparison by creating other gun shapes with the states we were comparing Florida with.
Guns 1
案例简介：作为一个出生在帕克兰的组织，Ref 不仅寻求赋予那些能够投票决定枪支法律的人权力，还寻求赋予那些将受到这些决定影响的年轻人权力。因此，我们想瞄准住在佛罗里达的任何人，不管年龄大小。我们想通过向佛罗里达人展示他们在每一次与枪支相关的发行中如何过度指数来影响他们的思想。为此，我们将佛罗里达的枪支数据与其他几个州的数据进行了比较，这些数据显示佛罗里达的枪支数量总是更高。从视觉上看，我们使用了著名的佛罗里达枪支形状，但是我们通过创建其他枪支形状与我们比较佛罗里达的州进行了非常有影响力的比较。
Guns 1
案例简介：As an organization born in Parkland, Change the Ref seeks to empower not only those who can vote on gun laws, but also the youth who will be affected by these decisions. Therefore, we wanted to target anyone who lives in Florida, regardless of age. We wanted to make an impact on Floridians minds by showing them how they over-index in every gun-related issued. To do so, we compared Florida’s gun data with the data of several other states combined showing that Florida’s numbers were always higher. Visually, we used the well-known Florida gun shape, but we made a very impactful comparison by creating other gun shapes with the states we were comparing Florida with.
枪 1
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Guns 1
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基本信息
- 广告战役： #Guns#
- 广告品牌： Change the Ref
- 发布日期： 2019-04-01
- 行业领域： 认证机构 , 商务服务
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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