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合作的
案例简介：创意执行: 该合作组织是一个从头开始建立的社会社区，由美国各地 500,000 名学生、教师和教室组成。我们启动了三个非机密项目 -- 搜索和救援 2.0 、四旋翼飞行器的想法和全球定位系统 IIF 的发射。学生们提交了一些想法 -- 文本、草图、视频、原型 -- 并与空军专家合作，加强想法，甚至在现场测试。最活跃的合作者获得徽章和特殊责任。这不是众包的努力 -- 我们建造了未来的教室，将数字和物理结合起来解决真正的问题。 作为社会活动的结果，我们新的学生和教师社区开发了一个名为 “蜘蛛机器人” 的 3d 打印微型机器人，将在自然灾害后部署它来寻找幸存者。他们设计了一个四轴飞行器 -- 一个飞行机器人 -- 在一个人类互动最少的房间里思考和导航。最后，他们发射了一颗价值 1.5亿美元的全球定位系统卫星到太空中的一个精确点 -- 而不是模拟，一颗真正的全球定位系统卫星。 500 名学生/教师加入社区。 -学生每次访问平均花费 47 分钟。 -提交了近 3k 个想法。 -视频内容产生超过 3 毫米的意见。 问题 美国在 STEM 教育 (科学、技术、工程和数学) 排名第 31。工程师和科学家的缺乏给硅谷、我们的政府和经济带来了严重的问题。 我们的目标 作为地球上最具技术创新的组织之一，我们必须激励高中生考虑 STEM 职业。 社会挑战 我们必须从零开始建立这个社区。我们没有现有的社交平台可以利用。 战略/洞察 为了让高中生考虑 STEM，让他们从事最鼓舞人心的 STEM 项目。 想法 我们说服美国空军取消三个现实生活中的 STEM 项目，并建立了空军合作组织, 一个协作参与平台，学生和教室可以与空军专家携手数字合作，解决令人生畏的科学和技术问题。
合作的
案例简介：Creative Execution: The Collaboratory is a social community built from scratch, composed of 500,000 students, teachers and classrooms across the United States. We launched with three unclassified projects—Search and Rescue 2.0, Mind of a Quadrotor and The Launch of GPS IIF. Students submitted ideas—text, sketches, videos, prototypes—and worked with Air Force experts to strengthen ideas and even test them in the field. The most active collaborators were rewarded with badges and special responsibilities. This wasn’t a crowdsourcing effort—we built the classroom of the future, marrying the digital with the physical to solve real problems. As a result of the social activity, our new community of students and teachers developed a 3-D printed microbot called The Arachnipede that will be deployed after natural disasters to find survivors. They programmed a quadcopter—a flying robot—to think and navigate a room with minimal human interaction. And finally, they launched a $150 million GPS satellite into a precise point in space—not a simulation, a real GPS satellite. -500K students/teachers joined community. -Students spent an average time of 47 minutes per visit. -Nearly 3K ideas were submitted. -Video content generated over 3MM views. PROBLEM The United States ranks 31st in STEM education (Science, Technology, Engineering and Math). A lack of engineers and scientists poses a serious problem for Silicon Valley, our government and economy. OUR OBJECTIVE As one of the most technologically innovative organizations on the planet, we had to inspire high school students to consider STEM careers. SOCIAL CHALLENGE We had to build this community from nothing. We didn't have existing social platforms to leverage. STRATEGY/INSIGHT To engage high school students to consider STEM, let them work on the most inspiring STEM projects out there. IDEA We convinced the U.S. Air Force to unclassify three real-life STEM projects and built The Air Force Collaboratory, a collaborative engagement platform where students and classrooms could work digitally hand-in-hand with Air Force experts to solve daunting science and technology problems.
THE COLLABORATORY
案例简介：创意执行: 该合作组织是一个从头开始建立的社会社区，由美国各地 500,000 名学生、教师和教室组成。我们启动了三个非机密项目 -- 搜索和救援 2.0 、四旋翼飞行器的想法和全球定位系统 IIF 的发射。学生们提交了一些想法 -- 文本、草图、视频、原型 -- 并与空军专家合作，加强想法，甚至在现场测试。最活跃的合作者获得徽章和特殊责任。这不是众包的努力 -- 我们建造了未来的教室，将数字和物理结合起来解决真正的问题。 作为社会活动的结果，我们新的学生和教师社区开发了一个名为 “蜘蛛机器人” 的 3d 打印微型机器人，将在自然灾害后部署它来寻找幸存者。他们设计了一个四轴飞行器 -- 一个飞行机器人 -- 在一个人类互动最少的房间里思考和导航。最后，他们发射了一颗价值 1.5亿美元的全球定位系统卫星到太空中的一个精确点 -- 而不是模拟，一颗真正的全球定位系统卫星。 500 名学生/教师加入社区。 -学生每次访问平均花费 47 分钟。 -提交了近 3k 个想法。 -视频内容产生超过 3 毫米的意见。 问题 美国在 STEM 教育 (科学、技术、工程和数学) 排名第 31。工程师和科学家的缺乏给硅谷、我们的政府和经济带来了严重的问题。 我们的目标 作为地球上最具技术创新的组织之一，我们必须激励高中生考虑 STEM 职业。 社会挑战 我们必须从零开始建立这个社区。我们没有现有的社交平台可以利用。 战略/洞察 为了让高中生考虑 STEM，让他们从事最鼓舞人心的 STEM 项目。 想法 我们说服美国空军取消三个现实生活中的 STEM 项目，并建立了空军合作组织, 一个协作参与平台，学生和教室可以与空军专家携手数字合作，解决令人生畏的科学和技术问题。
THE COLLABORATORY
案例简介：Creative Execution: The Collaboratory is a social community built from scratch, composed of 500,000 students, teachers and classrooms across the United States. We launched with three unclassified projects—Search and Rescue 2.0, Mind of a Quadrotor and The Launch of GPS IIF. Students submitted ideas—text, sketches, videos, prototypes—and worked with Air Force experts to strengthen ideas and even test them in the field. The most active collaborators were rewarded with badges and special responsibilities. This wasn’t a crowdsourcing effort—we built the classroom of the future, marrying the digital with the physical to solve real problems. As a result of the social activity, our new community of students and teachers developed a 3-D printed microbot called The Arachnipede that will be deployed after natural disasters to find survivors. They programmed a quadcopter—a flying robot—to think and navigate a room with minimal human interaction. And finally, they launched a $150 million GPS satellite into a precise point in space—not a simulation, a real GPS satellite. -500K students/teachers joined community. -Students spent an average time of 47 minutes per visit. -Nearly 3K ideas were submitted. -Video content generated over 3MM views. PROBLEM The United States ranks 31st in STEM education (Science, Technology, Engineering and Math). A lack of engineers and scientists poses a serious problem for Silicon Valley, our government and economy. OUR OBJECTIVE As one of the most technologically innovative organizations on the planet, we had to inspire high school students to consider STEM careers. SOCIAL CHALLENGE We had to build this community from nothing. We didn't have existing social platforms to leverage. STRATEGY/INSIGHT To engage high school students to consider STEM, let them work on the most inspiring STEM projects out there. IDEA We convinced the U.S. Air Force to unclassify three real-life STEM projects and built The Air Force Collaboratory, a collaborative engagement platform where students and classrooms could work digitally hand-in-hand with Air Force experts to solve daunting science and technology problems.
合作的
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