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Marla Holidays
案例简介：珠宝品牌玛拉 · 亚伦 (MARLA AARON) 以不同的方式创造的停止运动假日比赛 总部位于纽约市的珠宝品牌玛拉 · 亚伦 (Marla Aaron) 推出了一项节日内容，该内容由位于布鲁克林的全方位服务机构 “不同的东西” (Something Different) 创建。 这幅作品是为社交分享而构思的，由纽约的stop motion艺术家兼插画家吴太利 (Monster Shaper)。 这种创造性的方法既庆祝珠宝的快乐，也标志着今年影响我们所有人的大流行而被迫呆在家里的人面临的考验和磨难。 凭借其手工制作的手感和古怪的语调和风格，这一内容也与传统珠宝营销的突破 -- 这种方式与传统珠宝营销的突破 -- 自2012年推出以来，这种方式与该品牌的叛逆方式完美一致。 Marla Aaron Jewelry的创始人Marla Aaron说: “我们决定今年将锁相 '人性化'。对我来说，他们一直都有个性，所以我想看到他们做人类的事情 -- 变得愚蠢，因为我们现在比以往任何时候都更需要愚蠢。我们再次与不同的东西合作来帮助我们，他们找到了非常有才华的吴太李，将这个粗略的梦想变成一个完全现实的 “故事之地” 我们的锁-给他们每个独特的个性怪癖。这对我们来说是一种把快乐的东西放进世界的方式。“ 不同事物的联合创始人兼首席创意汤米 · 亨维 (Tommy Henvey) 说: “与玛拉合作总是很有趣，但当整个世界都在侧身时，有机会做这样的事情绝对是一个梦想。”
Marla Holidays
案例简介：JEWELRY BRAND MARLA AARON LAUNCHES STOP MOTION HOLIDAY CAMPAIGN CREATED BY SOMETHING DIFFERENT New York City-based jewelry brand Marla Aaron has launched a piece of holiday content, created by Brooklyn-based full-service agency, Something Different. The piece was conceived for social sharing, by New York-based stop motion artist and illustrator Taili Wu, known as Monster Shaper. The creative approach both celebrates the joy of jewelry and marks the trials and tribulations faced by people forced to stay at home by the pandemic that has affected all of us this year. With its hand-crafted feel and quirky tone and style, this content is also a break with traditional jewelry marketing characterized by airbrushed people selling shiny things – an approach perfectly aligned with the brand’s rebellious approach since launch in 2012. Marla Aaron, Founder of Marla Aaron Jewelry, said: “We decided to ‘humanize’ the Locks this year. For me they have always had personalities, so I wanted to see them do human things--be silly because we need silly now more than ever. We partnered again with Something Different to help us and they found the extraordinarily talented Tai Li Wu to realize this sketchy dream into a fully actualized "storyland" of our locks--giving them each distinctive personality quirks. It was a way for us to put something joyful into the world.” Tommy Henvey, Co-founder & Chief Creative at Something Different, said: “It’s always so much fun to work with Marla, but having the chance to do something like this when the whole world is kind of sideways was an absolute dream.”
Marla Holidays
案例简介：珠宝品牌玛拉 · 亚伦 (MARLA AARON) 以不同的方式创造的停止运动假日比赛 总部位于纽约市的珠宝品牌玛拉 · 亚伦 (Marla Aaron) 推出了一项节日内容，该内容由位于布鲁克林的全方位服务机构 “不同的东西” (Something Different) 创建。 这幅作品是为社交分享而构思的，由纽约的stop motion艺术家兼插画家吴太利 (Monster Shaper)。 这种创造性的方法既庆祝珠宝的快乐，也标志着今年影响我们所有人的大流行而被迫呆在家里的人面临的考验和磨难。 凭借其手工制作的手感和古怪的语调和风格，这一内容也与传统珠宝营销的突破 -- 这种方式与传统珠宝营销的突破 -- 自2012年推出以来，这种方式与该品牌的叛逆方式完美一致。 Marla Aaron Jewelry的创始人Marla Aaron说: “我们决定今年将锁相 '人性化'。对我来说，他们一直都有个性，所以我想看到他们做人类的事情 -- 变得愚蠢，因为我们现在比以往任何时候都更需要愚蠢。我们再次与不同的东西合作来帮助我们，他们找到了非常有才华的吴太李，将这个粗略的梦想变成一个完全现实的 “故事之地” 我们的锁-给他们每个独特的个性怪癖。这对我们来说是一种把快乐的东西放进世界的方式。“ 不同事物的联合创始人兼首席创意汤米 · 亨维 (Tommy Henvey) 说: “与玛拉合作总是很有趣，但当整个世界都在侧身时，有机会做这样的事情绝对是一个梦想。”
Marla Holidays
案例简介：JEWELRY BRAND MARLA AARON LAUNCHES STOP MOTION HOLIDAY CAMPAIGN CREATED BY SOMETHING DIFFERENT New York City-based jewelry brand Marla Aaron has launched a piece of holiday content, created by Brooklyn-based full-service agency, Something Different. The piece was conceived for social sharing, by New York-based stop motion artist and illustrator Taili Wu, known as Monster Shaper. The creative approach both celebrates the joy of jewelry and marks the trials and tribulations faced by people forced to stay at home by the pandemic that has affected all of us this year. With its hand-crafted feel and quirky tone and style, this content is also a break with traditional jewelry marketing characterized by airbrushed people selling shiny things – an approach perfectly aligned with the brand’s rebellious approach since launch in 2012. Marla Aaron, Founder of Marla Aaron Jewelry, said: “We decided to ‘humanize’ the Locks this year. For me they have always had personalities, so I wanted to see them do human things--be silly because we need silly now more than ever. We partnered again with Something Different to help us and they found the extraordinarily talented Tai Li Wu to realize this sketchy dream into a fully actualized "storyland" of our locks--giving them each distinctive personality quirks. It was a way for us to put something joyful into the world.” Tommy Henvey, Co-founder & Chief Creative at Something Different, said: “It’s always so much fun to work with Marla, but having the chance to do something like this when the whole world is kind of sideways was an absolute dream.”
Marla Holidays
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Marla Holidays
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