The IV Crown Showdown is a high-stakes boxing film produced for Riyadh Season 2024. Saudi-based creative agency BigTime Creative Shop, in collaboration with Truffle Film, has created a four-minute cinematic showdown titled 4 Crown Showdown, directed by Salomon Lightelm, to promote an exciting fight card unveiled by His Excellency Turki Alalshikh, Chairman of the General Entertainment Authority of Saudi Arabia (GEA). This promo film showcases the upcoming epic clash between two undefeated fighters, Dmitri Bivol and Arthur Beterbiev, scheduled for October 12 in Riyadh. It highlights the intensity and passion of both fighters as they prepare to make history in the ring. The campaign aims to build anticipation and excitement around the 4 Crown Showdown boxing event, positioning it as a premier highlight of Riyadh Season. The goal is to increase awareness of the film and the event across regional and international platforms, attracting boxing enthusiasts, sports fans, and the general public.