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真正的神秘
案例简介:一项旨在推出百威新产品ME3的服务计划北京活动在中国广为流传,在Z一代目标受众中引起了社会热议。Service plan北京创建了数字视频、社交媒体海报和商品营销,以在中国移动平台TikTok和微博上推广新的百威ME3水果味啤酒,帮助他们的客户达到前所未有的电子商务销售高峰。《神秘的新火》和《神秘的微笑》数字电影在抖音和微博上分享,产生了超过21亿的印象,点击率超过5800万,中国超过5100万人的观点。由中国Serviceplan为百威啤酒制作的综合广告,类别: 酒精饮料。
真正的神秘
案例简介:A Serviceplan Beijing campaign designed to launch Budweiser’s new product ME3 has gone viral in China, making a social buzz within the generation Z target audience. Serviceplan Beijing created digital videos, social media posters and merchandising to promote the new Budweiser ME3 fruit flavoured beer on Chinese mobile platforms TikTok and Weibo, helping their client to reach an unprecedented new peak of sales on e-commerce. Digital films titled “The Mystical New Spark” and “The Mystical Smile” were shared on TikTok and Weibo, generating over 2.1 billion impressions with click rates of more than 58 million, and views by more than 51 million people in China. Integrated advertisement created by Serviceplan, China for Budweiser, within the category: Alcoholic Drinks.
Truly Mystical
案例简介:一项旨在推出百威新产品ME3的服务计划北京活动在中国广为流传,在Z一代目标受众中引起了社会热议。Service plan北京创建了数字视频、社交媒体海报和商品营销,以在中国移动平台TikTok和微博上推广新的百威ME3水果味啤酒,帮助他们的客户达到前所未有的电子商务销售高峰。《神秘的新火》和《神秘的微笑》数字电影在抖音和微博上分享,产生了超过21亿的印象,点击率超过5800万,中国超过5100万人的观点。由中国Serviceplan为百威啤酒制作的综合广告,类别: 酒精饮料。
Truly Mystical
案例简介:A Serviceplan Beijing campaign designed to launch Budweiser’s new product ME3 has gone viral in China, making a social buzz within the generation Z target audience. Serviceplan Beijing created digital videos, social media posters and merchandising to promote the new Budweiser ME3 fruit flavoured beer on Chinese mobile platforms TikTok and Weibo, helping their client to reach an unprecedented new peak of sales on e-commerce. Digital films titled “The Mystical New Spark” and “The Mystical Smile” were shared on TikTok and Weibo, generating over 2.1 billion impressions with click rates of more than 58 million, and views by more than 51 million people in China. Integrated advertisement created by Serviceplan, China for Budweiser, within the category: Alcoholic Drinks.
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