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水墨水
案例简介:上下文 为了纪念世界水日,3月22日,国际团结组织及其机构 BDDP Unlimited 将发起一场运动,提高人们对不可饮用水祸害的认识。 今天,据估计,每年有 360万人,包括 150万 5 岁以下的儿童死于不健康的水引起的疾病,使其成为世界上主要的死亡原因。 哲学/解决方案 然而,公众没有意识到这一点,政治领导人也没有展示结束可怕死亡的动力。该运动呼吁记者传播对这一祸害的认识,并呼吁读者签署一份请愿书,该请愿书将在 2012年3月举行的第六届世界水论坛上亲自交给法国总统。 为了唤起不健康水的无声和无形的威胁,BDDP Unlimited 选择了一种极简主义的方法,这种方法在视觉上既吸引人又令人惊讶,只使用水和墨水。这个斑点显示了墨水揭示不可见的力量。
水墨水
案例简介:Context To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water. Today, it is estimated that 3.6 million people, including 1.5 million children under the age of 5, die every year of diseases borne by unhealthy water, making it the world's leading cause of death. Philosophy/Solution Yet the public isn't aware of it and political leaders do not demonstrate the drive it takes to end the terrible deaths. The campaign calls on journalists to spread awareness of this scourge and appeal to readers to sign a petition that will be personally handed to the French president during the 6th World Water Forum in March 2012. To evoke the silent and invisible threat of unhealthy water, BDDP Unlimited opted for a minimalist approach that is both visually appealing and surprising, using water and ink exclusively. The spot shows the power of ink to reveal the invisible.
Water Ink
案例简介:上下文 为了纪念世界水日,3月22日,国际团结组织及其机构 BDDP Unlimited 将发起一场运动,提高人们对不可饮用水祸害的认识。 今天,据估计,每年有 360万人,包括 150万 5 岁以下的儿童死于不健康的水引起的疾病,使其成为世界上主要的死亡原因。 哲学/解决方案 然而,公众没有意识到这一点,政治领导人也没有展示结束可怕死亡的动力。该运动呼吁记者传播对这一祸害的认识,并呼吁读者签署一份请愿书,该请愿书将在 2012年3月举行的第六届世界水论坛上亲自交给法国总统。 为了唤起不健康水的无声和无形的威胁,BDDP Unlimited 选择了一种极简主义的方法,这种方法在视觉上既吸引人又令人惊讶,只使用水和墨水。这个斑点显示了墨水揭示不可见的力量。
Water Ink
案例简介:Context To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water. Today, it is estimated that 3.6 million people, including 1.5 million children under the age of 5, die every year of diseases borne by unhealthy water, making it the world's leading cause of death. Philosophy/Solution Yet the public isn't aware of it and political leaders do not demonstrate the drive it takes to end the terrible deaths. The campaign calls on journalists to spread awareness of this scourge and appeal to readers to sign a petition that will be personally handed to the French president during the 6th World Water Forum in March 2012. To evoke the silent and invisible threat of unhealthy water, BDDP Unlimited opted for a minimalist approach that is both visually appealing and surprising, using water and ink exclusively. The spot shows the power of ink to reveal the invisible.
水墨水
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Water Ink
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基本信息
- 广告品牌: Solidarités International
- 发布日期: 2011-03-01
- 行业领域: 公益慈善 , 公共事业
- 媒体类别: 短视频
- 广告语言: 法语
- 媒介平台: 网络
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获得奖项:
- Prix de la Campagne Citoyenne 2013 Grand Prix Or Associations caritatives & ONG, Progrès social(Associations caritatives & ONG, Progrès social)
- Design and Art Direction 2012 年鉴奖 影视广告(Cinema Commercials 61-120 seconds)
- EACA Care Awards 2012 Non-profit organisations & non-governmental bodies
- EPICA(EuropesPremierCreativeAwards) 2011 银奖 影视(Public Interest)
- EPICA(EuropesPremierCreativeAwards) 2011 银奖 影视(Film Craft)
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If unsafe water is the leading cause of death in the world, it's because millions of people have nothing else to drink
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