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打倒国王
案例简介：在期待邪教电视连续剧《权力的游戏》第四季上映之际，新西兰 DDB 和新西兰天空娱乐频道 SoHo, 给了全球观众一个独特的机会来扳倒有史以来最令人讨厌的虚构人物之一,乔佛里国王。通过体验和社交媒体活动，《权力的游戏》的粉丝被挑战利用他们的集体声音，通过社交媒体的力量，使用标签 # bringdowntheking 来推翻国王。 DDB 在制作公司芬奇的帮助下，协调制作了一尊巨大的 7米的乔佛里国王雕像,它建在奥克兰最大的公共广场之一的奥达广场。雕像有一根绳子放在国王的脖子上，连接在绞车上，鼓励粉丝们通过推特上的标签把雕像拉下来。每一条推文，雕像都将是一个更接近倒塌的齿轮。
打倒国王
案例简介：In anticipation of the launch of the fourth season of the cult TV series Game of Thrones, DDB New Zealand and SoHo, SKY New Zealand’s premium entertainment channel, are giving audiences across the globe a unique opportunity to bring down one of the most hated fictional characters of all time, King Joffrey.Through an experiential and social media event, Game of Thrones fans are challenged to use their collective voices through the power of social media to topple the king, using the hashtag #bringdowntheking.DDB has coordinated the production of a giant seven meter statue of King Joffrey, with the help of production company, Finch, which has been erected in Aotea Square, one of Auckland’s largest public squares. The statue has a rope positioned around the King’s neck, attached to a winch, and fans are encouraged to pull the statue down by using the hashtag on Twitter. With every tweet, the statue will be one cog closer to toppling.
Bring Down the King
案例简介：在期待邪教电视连续剧《权力的游戏》第四季上映之际，新西兰 DDB 和新西兰天空娱乐频道 SoHo, 给了全球观众一个独特的机会来扳倒有史以来最令人讨厌的虚构人物之一,乔佛里国王。通过体验和社交媒体活动，《权力的游戏》的粉丝被挑战利用他们的集体声音，通过社交媒体的力量，使用标签 # bringdowntheking 来推翻国王。 DDB 在制作公司芬奇的帮助下，协调制作了一尊巨大的 7米的乔佛里国王雕像,它建在奥克兰最大的公共广场之一的奥达广场。雕像有一根绳子放在国王的脖子上，连接在绞车上，鼓励粉丝们通过推特上的标签把雕像拉下来。每一条推文，雕像都将是一个更接近倒塌的齿轮。
Bring Down the King
案例简介：In anticipation of the launch of the fourth season of the cult TV series Game of Thrones, DDB New Zealand and SoHo, SKY New Zealand’s premium entertainment channel, are giving audiences across the globe a unique opportunity to bring down one of the most hated fictional characters of all time, King Joffrey.Through an experiential and social media event, Game of Thrones fans are challenged to use their collective voices through the power of social media to topple the king, using the hashtag #bringdowntheking.DDB has coordinated the production of a giant seven meter statue of King Joffrey, with the help of production company, Finch, which has been erected in Aotea Square, one of Auckland’s largest public squares. The statue has a rope positioned around the King’s neck, attached to a winch, and fans are encouraged to pull the statue down by using the hashtag on Twitter. With every tweet, the statue will be one cog closer to toppling.
打倒国王
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Bring Down the King
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基本信息
- 广告战役： #Bring Down the King#
- 广告品牌： Sky (Games of Thrones)
- 发布日期： 2014-04-01
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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