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粘液先生读生病的推文,5
案例简介:去年,McCann NY 赢得了 Mucinex,并重新推出/重启了该品牌,包括通过 Psyop 为世界上最受认可但最不喜欢的广告角色之一粘液先生进行整容。现在,该机构开始在社交空间与 M 先生玩得很开心,在社交空间中,M 先生制作了一系列大小不等的动画,角色对关于疾病和自己的真实推特做出反应。这些电影将在未来几周由该品牌发布。
粘液先生读生病的推文,5
案例简介:Last year, McCann NY won Mucinex and relaunched/rebooted the brand, including giving a facelift, via Psyop, to Mr. Mucus, one of the most recognized but least liked ad characters in the world. Now the agency is starting to have fun with Mr. M in the social space with a series of bite-sized animations in which the character reacts to real tweets about sickness and about himself. The films will be tweeted out by the brand over the next few weeks.
Mr. Mucus reads sick tweets, 5
案例简介:去年,McCann NY 赢得了 Mucinex,并重新推出/重启了该品牌,包括通过 Psyop 为世界上最受认可但最不喜欢的广告角色之一粘液先生进行整容。现在,该机构开始在社交空间与 M 先生玩得很开心,在社交空间中,M 先生制作了一系列大小不等的动画,角色对关于疾病和自己的真实推特做出反应。这些电影将在未来几周由该品牌发布。
Mr. Mucus reads sick tweets, 5
案例简介:Last year, McCann NY won Mucinex and relaunched/rebooted the brand, including giving a facelift, via Psyop, to Mr. Mucus, one of the most recognized but least liked ad characters in the world. Now the agency is starting to have fun with Mr. M in the social space with a series of bite-sized animations in which the character reacts to real tweets about sickness and about himself. The films will be tweeted out by the brand over the next few weeks.
粘液先生读生病的推文,5
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Mr. Mucus reads sick tweets, 5
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