Last year, McCann NY won Mucinex and relaunched/rebooted the brand, including giving a facelift, via Psyop, to Mr. Mucus, one of the most recognized but least liked ad characters in the world. Now the agency is starting to have fun with Mr. M in the social space with a series of bite-sized animations in which the character reacts to real tweets about sickness and about himself. The films will be tweeted out by the brand over the next few weeks.
In Mucinex’s latest “Let’s End This” creative by McCann New York, Mr. Mucus is back and trying to trick people into believing that regular cold medicine is a good as Mucinex, which lasts 12. The idea started with a fact: 70% of people want long lasting relief, but they stick with products that only relieve for 4 hours. The latest iteration features him showing up in contextually relevant media with creative design around consumer’s passion points.