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最大联赛 2010
案例简介：摘要: Paccar Parts Europe 负责 DAF 卡车的零部件业务，并通过独立的欧洲 DAF 经销商网络独家分销。他们认识到，作为一个商业机会和客户忠诚度的重要驱动因素，trick 市场上强有力的后市场主张越来越重要。目标是积极支持 DAF 经销商充分响应其后市场客户的需求,PACCAR Parts Europe 的战略是开发一个集中管理的欧洲客户关系管理计划，集成在整个多渠道营销方法中。通过忠诚卡计划、认证和经销商培训，PACCAR Parts Europe 不仅成功地实现了 200% 的预期投资回报，而且超过了 250%,实现项目总投资回报率 450%。这些优惠券创造了真实、有形的持卡人价值，围绕它们建立的系统允许 PACCAR Parts Europe 创建有效的折扣促销策略。该活动的成功推动了高净销售额增长，在竞争激烈的行业中，市场份额增长了近 6%。
最大联赛 2010
案例简介：SUMMARY:Paccar Parts Europe is responsible for the parts business of DAF Trucks and distributes exclusively through the independent European DAF dealer network. They recognized the increased importance of a strong after market proposition in the trick market, both as a business opportunity and as an important driver of customer loyalty.With the objective of actively supporting DAF dealers to fully respond to the needs of their customers in theafter market, the strategy for PACCAR Parts Europe was to develop a centrally managed European CRM program, integrated in an overall multi-channel marketing approach.Through a loyalty card scheme, couponing and dealer training, PACCAR Parts Europe not only succeeded in delivering the desired return on investment of 200%, but exceeded it by 250%, achieving a total program ROI of 450%. The coupons created real, tangible card holder value and the system built around them allowed PACCAR Parts Europe to create an effective discount promotion strategy.The success of the campaign drove high net sales growth and a market share increase of almost 6% in a competitive sector.
Max League 2010
案例简介：摘要: Paccar Parts Europe 负责 DAF 卡车的零部件业务，并通过独立的欧洲 DAF 经销商网络独家分销。他们认识到，作为一个商业机会和客户忠诚度的重要驱动因素，trick 市场上强有力的后市场主张越来越重要。目标是积极支持 DAF 经销商充分响应其后市场客户的需求,PACCAR Parts Europe 的战略是开发一个集中管理的欧洲客户关系管理计划，集成在整个多渠道营销方法中。通过忠诚卡计划、认证和经销商培训，PACCAR Parts Europe 不仅成功地实现了 200% 的预期投资回报，而且超过了 250%,实现项目总投资回报率 450%。这些优惠券创造了真实、有形的持卡人价值，围绕它们建立的系统允许 PACCAR Parts Europe 创建有效的折扣促销策略。该活动的成功推动了高净销售额增长，在竞争激烈的行业中，市场份额增长了近 6%。
Max League 2010
案例简介：SUMMARY:Paccar Parts Europe is responsible for the parts business of DAF Trucks and distributes exclusively through the independent European DAF dealer network. They recognized the increased importance of a strong after market proposition in the trick market, both as a business opportunity and as an important driver of customer loyalty.With the objective of actively supporting DAF dealers to fully respond to the needs of their customers in theafter market, the strategy for PACCAR Parts Europe was to develop a centrally managed European CRM program, integrated in an overall multi-channel marketing approach.Through a loyalty card scheme, couponing and dealer training, PACCAR Parts Europe not only succeeded in delivering the desired return on investment of 200%, but exceeded it by 250%, achieving a total program ROI of 450%. The coupons created real, tangible card holder value and the system built around them allowed PACCAR Parts Europe to create an effective discount promotion strategy.The success of the campaign drove high net sales growth and a market share increase of almost 6% in a competitive sector.
最大联赛 2010
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Max League 2010
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基本信息
- 广告战役： #Market to MAX#
- 广告品牌： DAF Trucks / PACCAR Parts
- 发布日期： 2011-06-01
- 行业领域： 汽配/车品 , 汽车配件 , 汽车/工具
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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