Periscope Sign Language|短视频|广告营销案例【ADGuider广告指南】

潜望镜手语

案例简介：执行我们的解决方案是通过潜望镜对实时电视节目进行手语解释, 这样，听力受损者就可以通过将手机放在电视旁边，重新创建他们需要的屏幕解释广场，与应用频道连接，享受节目。活动描述由于潜望镜是新的视频流社交平台, 我们决定利用它，通过实时电视节目的手语解释流，这样听障人士就可以通过智能手机在家里观看节目。概要在哥斯达黎加，19% 的残疾人与听力受损有关，没有本地或国际电视频道提供手语服务。近距离字幕不是一种选择，因为对聋人来说，手语是他们的母语。我们的目标是让更多的电视节目加入手语服务。战略哥斯达黎加是一个人口 400万的国家，有 70.000 听力受损的人，其中 93% 有智能手机，因为它是通过短信和应用程序进行交流的非常有用的设备。联合国有法律 (8661 号法律) 和地方法律 (7600 号法律) 支持并要求在所有电视节目中使用手语，但没有人这样做。我们的策略是利用手机在听力受损社区的渗透来解决这个问题。结果在哥斯达黎加一个由 70.000 名听障人士组成的宇宙中，我们达到了 63,5% 的观众，频率为 6，发展了 378 GRPS，平均评分为 9%。这个简单的想法不会干扰电视网络和普通观众，他们反对在屏幕上为翻译设置一个框架, 我们实现了听障人士获得电视节目和电影的权利。相关性这项工作让这个品牌在一个被遗忘的部分变得清晰可见，并成为一个包容性社会的代表。公众立即互动，因为我们直接攻击哥斯达黎加听力受损人群的巨大必要性，允许他们用母语 (手语) 跟随他们最喜欢的节目, 以前没人解决的问题。

潜望镜手语

案例简介：Execution Our solution was to stream sign language interpretations of real time tv programs through Periscope, this way the hearing impaired could connect with the app channel to enjoy the show by putting the cellphone next to the televisión recreating the screen interpretation square they need. Campaign Description As Periscope is the new social platform for video streaming, we decided to take advantage of it by streaming sign language interpretations of real time tv shows so the hearing impaired could enjoy them through their smart phone as they watched the show in their homes. Synopsis In Costa Rica 19% of the disabilities are hearing impaired related, and no tv channel, local or international, has sign language service.Close caption is not an option because, for deaf people, sign language is their mother language.Our objective is to have more tv programs with the sign language service. Strategy Costa Rica, a 4 million population country, has 70.000 hearing impaired people, from which 93% have smartphones because it is a very useful device for their communication, through text messages and apps. There are laws by United Nations ( law #8661 ) and Local Laws ( #7600 ) that support and demand the use of Sign Language in all tv programs, but nobody does it.Our strategy was to take advantage of the cellphone penetration in the hearing impaired community to solve this problem. Outcome In an universe of 70.000 hearing impaired persons in Costa Rica we reach a 63,5 % of the audience with a frequency of 6, developing 378 GRPS and Rating Average of 9%. With this simple idea that doesn't interfere with TV networks and the general audience, who opposes to have a frame in their screen for the interpreter, we achieved to fulfil the rights of the hearing impaired to have access to TV programs and movies. Relevancy This work made the brand visible in a segment where it had been forgotten and made a stand for an inclusive society. The public interacted immediately because we were directly attacking a big necesity of the hearing impaired population in Costa Rica, allowing them to follow their favourite shows in their native language which is sign language, something that no one has solve before.