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Set的Tone
案例简介：世界上没有其他鼓公司分享Noble & Cooley的创新和生产历史。优质的鼓制造商可以追溯到1854年，与塞拉斯 · 诺布尔 (Silas Noble) 和詹姆斯 · P (James P) 的卑微开端。库利在贵族农舍厨房手工制作鼓。这两人后来会搬到一家每年制造超过10万个鼓的工厂，包括在内战中生产并投入到北方团手中的那些鼓。近10年前，为了纪念该公司成立150周年，Noble & Cooley重新发行了有限数量的在内战期间用于联邦军的绳索张力鼓。当时，他们决定使用tulipwood，这一公司南北战争时代行军鼓中使用的相同类型的木材，利用这种独特的物种建造一个现代的蒸汽弯曲的网罗。对木材的基调感到高兴，该公司将这些产品作为扩大产品投入常规生产。鉴于这些鼓的独特基调和丰富的遗产，该公司开始扩大其可以由tulipwood制成的全系列鼓。9月24日，Noble & Cooley再次庆祝其丰富的历史，推出了新的鼓组系列-命名为 “联盟系列”，以唤起他们的特定历史-所有这些都是由郁金香木制成的，创建了一系列鼓，将公司的传统引导到今天。为了推广新的Union Series鼓套件，该公司与整合营销公司GYK鹿角 (GYK Antler) 合作，推出了一项名为 “定调” 的新的创意营销活动。该活动于9月24日在全国范围内启动，通过付费社交网站，包括Facebook和Instagram。再营销的努力将与当前的粉丝一起引入新的历史路线，战略目标定位将与新的鼓手观众对接。该作品创造性地倾向于该品牌的遗产，与Noble & Cooley的现有客户和粉丝产生共鸣，同时也向更多的音乐家介绍了该公司、其历史根源和现代创新。“定音” 唤起了人们对高品质优质鼓的热情，并开始将新旧结合在一起-利用历史，在战场上突出该产品的轻巧功能，同时也强调了吸引当今音乐家的独特声波特征。丰富的讲故事旨在通过捕捉150多年来Noble & Cooley鼓从战场到乐队实践的基调，超越他们的死德爱好者。这是Noble & Cooley在公司历史上的第一个产品发布活动，他们创造了整体的品牌信息，而不是简单地提供特定于产品的内容，也是GYK鹿角推出的第一个创意活动。Noble & Cooley是约克创意集体 (YCC) 的一部分，YCC是一个私人拥有的创意企业生态系统，共同努力，最大限度地发挥其增长潜力。GYK鹿角的创意营销服务作为推动集体的增长引擎。由美国GYK鹿角为Noble & Cooley创建的数字广告，类别为: 音乐。
Set的Tone
案例简介：No other drum company in the world shares Noble & Cooley’s history of innovation and production. The premium drum manufacturer can trace its lineage to 1854, to humble beginnings with Silas Noble and James P. Cooley making drums by hand in the Noble farmhouse kitchen. The duo would later move to a factory that would craft more than 100,000 drums each year, including those produced and put into the hands of the Northern Regiments in the Civil War. Nearly 10 years ago, to commemorate the company’s 150th anniversary, Noble & Cooley reissued a limited number of the rope tension drums used in the Union Army during the Civil War. At the time, they decided to use tulipwood, the same type of wood used in the company’s Civil War era marching drums, to build a modern, steam bent snare using this unique species. Pleased with the tone of the wood, the company placed these into regular production as an expanded offering. Given the unique tone and rich heritage of these drums, the company set out to expand its full line of drums that could be made out of tulipwood. On September 24, Noble & Cooley again celebrated its rich history by launching a new line of drum kits — named the “Union Series” to evoke their specific history — all made out of tulipwood, creating a line of drums that channels the company’s heritage to the current day. To promote the new Union Series drum kit, the company has partnered with integrated marketing company GYK Antler to launch a new creative marketing campaign called “Set the Tone.” The campaign, which launched nationally on September 24, comes to life across digital channels including Facebook and Instagram through paid social. Remarketing efforts will introduce the new historical line with current fans, and strategic targeting will connect with new drummer audiences. The work creatively leans into the brand’s legacy to resonate with Noble & Cooley’s existing customers and fans while also introducing the company, its historic roots and its modern innovations to a larger audience of musicians. “Set the Tone” evokes passion for high-quality premium drums and sets out to marry together the old and the new — tapping into history and highlighting the product’s lightweight functionality on the battlefield, while also underlining the distinct sonic characteristics that entice musicians today. The rich storytelling aims to reach beyond their diehard enthusiasts by capturing how Noble & Cooley drums have set the tone from the battlefield to band practice for more than 150 years. This is Noble & Cooley’s first product launch campaign in the company’s history where they have created overall brand messaging rather than simply delivering product-specific content, and is the first creative campaign launched by GYK Antler. Noble & Cooley is part of York Creative Collective (YCC), a privately-owned ecosystem of creative ventures working together to maximize their growth potential. GYK Antler’s creative marketing services serve as the growth engine powering the collective. Digital advertisement created by GYK Antler, United States for Noble & Cooley, within the category: Music.
Set the Tone
案例简介：世界上没有其他鼓公司分享Noble & Cooley的创新和生产历史。优质的鼓制造商可以追溯到1854年，与塞拉斯 · 诺布尔 (Silas Noble) 和詹姆斯 · P (James P) 的卑微开端。库利在贵族农舍厨房手工制作鼓。这两人后来会搬到一家每年制造超过10万个鼓的工厂，包括在内战中生产并投入到北方团手中的那些鼓。近10年前，为了纪念该公司成立150周年，Noble & Cooley重新发行了有限数量的在内战期间用于联邦军的绳索张力鼓。当时，他们决定使用tulipwood，这一公司南北战争时代行军鼓中使用的相同类型的木材，利用这种独特的物种建造一个现代的蒸汽弯曲的网罗。对木材的基调感到高兴，该公司将这些产品作为扩大产品投入常规生产。鉴于这些鼓的独特基调和丰富的遗产，该公司开始扩大其可以由tulipwood制成的全系列鼓。9月24日，Noble & Cooley再次庆祝其丰富的历史，推出了新的鼓组系列-命名为 “联盟系列”，以唤起他们的特定历史-所有这些都是由郁金香木制成的，创建了一系列鼓，将公司的传统引导到今天。为了推广新的Union Series鼓套件，该公司与整合营销公司GYK鹿角 (GYK Antler) 合作，推出了一项名为 “定调” 的新的创意营销活动。该活动于9月24日在全国范围内启动，通过付费社交网站，包括Facebook和Instagram。再营销的努力将与当前的粉丝一起引入新的历史路线，战略目标定位将与新的鼓手观众对接。该作品创造性地倾向于该品牌的遗产，与Noble & Cooley的现有客户和粉丝产生共鸣，同时也向更多的音乐家介绍了该公司、其历史根源和现代创新。“定音” 唤起了人们对高品质优质鼓的热情，并开始将新旧结合在一起-利用历史，在战场上突出该产品的轻巧功能，同时也强调了吸引当今音乐家的独特声波特征。丰富的讲故事旨在通过捕捉150多年来Noble & Cooley鼓从战场到乐队实践的基调，超越他们的死德爱好者。这是Noble & Cooley在公司历史上的第一个产品发布活动，他们创造了整体的品牌信息，而不是简单地提供特定于产品的内容，也是GYK鹿角推出的第一个创意活动。Noble & Cooley是约克创意集体 (YCC) 的一部分，YCC是一个私人拥有的创意企业生态系统，共同努力，最大限度地发挥其增长潜力。GYK鹿角的创意营销服务作为推动集体的增长引擎。由美国GYK鹿角为Noble & Cooley创建的数字广告，类别为: 音乐。
Set the Tone
案例简介：No other drum company in the world shares Noble & Cooley’s history of innovation and production. The premium drum manufacturer can trace its lineage to 1854, to humble beginnings with Silas Noble and James P. Cooley making drums by hand in the Noble farmhouse kitchen. The duo would later move to a factory that would craft more than 100,000 drums each year, including those produced and put into the hands of the Northern Regiments in the Civil War. Nearly 10 years ago, to commemorate the company’s 150th anniversary, Noble & Cooley reissued a limited number of the rope tension drums used in the Union Army during the Civil War. At the time, they decided to use tulipwood, the same type of wood used in the company’s Civil War era marching drums, to build a modern, steam bent snare using this unique species. Pleased with the tone of the wood, the company placed these into regular production as an expanded offering. Given the unique tone and rich heritage of these drums, the company set out to expand its full line of drums that could be made out of tulipwood. On September 24, Noble & Cooley again celebrated its rich history by launching a new line of drum kits — named the “Union Series” to evoke their specific history — all made out of tulipwood, creating a line of drums that channels the company’s heritage to the current day. To promote the new Union Series drum kit, the company has partnered with integrated marketing company GYK Antler to launch a new creative marketing campaign called “Set the Tone.” The campaign, which launched nationally on September 24, comes to life across digital channels including Facebook and Instagram through paid social. Remarketing efforts will introduce the new historical line with current fans, and strategic targeting will connect with new drummer audiences. The work creatively leans into the brand’s legacy to resonate with Noble & Cooley’s existing customers and fans while also introducing the company, its historic roots and its modern innovations to a larger audience of musicians. “Set the Tone” evokes passion for high-quality premium drums and sets out to marry together the old and the new — tapping into history and highlighting the product’s lightweight functionality on the battlefield, while also underlining the distinct sonic characteristics that entice musicians today. The rich storytelling aims to reach beyond their diehard enthusiasts by capturing how Noble & Cooley drums have set the tone from the battlefield to band practice for more than 150 years. This is Noble & Cooley’s first product launch campaign in the company’s history where they have created overall brand messaging rather than simply delivering product-specific content, and is the first creative campaign launched by GYK Antler. Noble & Cooley is part of York Creative Collective (YCC), a privately-owned ecosystem of creative ventures working together to maximize their growth potential. GYK Antler’s creative marketing services serve as the growth engine powering the collective. Digital advertisement created by GYK Antler, United States for Noble & Cooley, within the category: Music.
Set的Tone
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Set the Tone
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