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耐克非凡镜头: 谷歌的艺术、复制和代码项目
案例简介：执行 惊人的镜头展示了耐克最伟大的运动员在不可预测的辉煌时刻。就在一名耐克运动员在电视上大放异彩几秒钟后，我们在谷歌的全球广告网络上推出了身临其境的 3D 显示广告。我们在最著名的时刻和谈话的高潮中捕捉到了这项运动最伟大的球员，然后让球迷们分享他们的观点 -- 所有这些都是沉浸式的移动 3D 体验。 结果 世界杯期间播放了广告来庆祝实时时刻，来自 200万个不同国家的 200 多名球迷参与了这次非凡的拍摄体验，创造了超过 500 个混音时刻与他们的朋友分享。部署的速度和规模是前所未有的，当巴西的内马尔在喀麦隆比赛的上半场打进两球时, 或者当美国的蒂姆 · 霍华德对葡萄牙进行了一系列不可思议的扑救时。在这两种情况下，我们都能够在 10 秒内部署这些时刻，并在粉丝将参与的网络上运行。 战略 当足球最伟大的球员占据中心舞台时，世界各地的球迷将会以创纪录的数字观看现场直播，第二个屏幕设备就在附近。对于痴迷足球的青少年来说，“你看到了吗？“ 时刻将成为网络的必备实时货币。
耐克非凡镜头: 谷歌的艺术、复制和代码项目
案例简介：Execution Phenomenal Shot shows Nike’s greatest athletes in moments of unpredictable brilliance. Just seconds after a Nike athlete had a big play on TV, we pushed immersive 3D display ads across Google’s global ad network. We captured the sport’s greatest players in their most celebrated moments and at the height of the conversation, then let fans share their perspectives—all in an immersive, mobile 3D experience. Outcome Ads ran during the World Cup to celebrate real-time moments, and over two million fans from 200 different countries engaged with the Phenomenal Shot experience, creating over 500k remixed moments to share with their friends. Speed and scale of deployment was unprecedented, as when Brazil’s Neymar Jr. scored two goals in the first half of the Cameroon match, or when USA’s Tim Howard had a series of incredible saves versus Portugal. In both cases, we were able to deploy those moments within 10 seconds, and were running across the web where fans would be participating. Strategy As football’s greatest players took center stage, fans around the world would be watching live in record numbers, with second screen devices close at hand. For football-obsessed teens, “Did you see that?” moments would become the must-have, real-time currency of the web.
Nike Phenomenal Shot: An Art, Copy & Code Project With Google
案例简介：执行 惊人的镜头展示了耐克最伟大的运动员在不可预测的辉煌时刻。就在一名耐克运动员在电视上大放异彩几秒钟后，我们在谷歌的全球广告网络上推出了身临其境的 3D 显示广告。我们在最著名的时刻和谈话的高潮中捕捉到了这项运动最伟大的球员，然后让球迷们分享他们的观点 -- 所有这些都是沉浸式的移动 3D 体验。 结果 世界杯期间播放了广告来庆祝实时时刻，来自 200万个不同国家的 200 多名球迷参与了这次非凡的拍摄体验，创造了超过 500 个混音时刻与他们的朋友分享。部署的速度和规模是前所未有的，当巴西的内马尔在喀麦隆比赛的上半场打进两球时, 或者当美国的蒂姆 · 霍华德对葡萄牙进行了一系列不可思议的扑救时。在这两种情况下，我们都能够在 10 秒内部署这些时刻，并在粉丝将参与的网络上运行。 战略 当足球最伟大的球员占据中心舞台时，世界各地的球迷将会以创纪录的数字观看现场直播，第二个屏幕设备就在附近。对于痴迷足球的青少年来说，“你看到了吗？“ 时刻将成为网络的必备实时货币。
Nike Phenomenal Shot: An Art, Copy & Code Project With Google
案例简介：Execution Phenomenal Shot shows Nike’s greatest athletes in moments of unpredictable brilliance. Just seconds after a Nike athlete had a big play on TV, we pushed immersive 3D display ads across Google’s global ad network. We captured the sport’s greatest players in their most celebrated moments and at the height of the conversation, then let fans share their perspectives—all in an immersive, mobile 3D experience. Outcome Ads ran during the World Cup to celebrate real-time moments, and over two million fans from 200 different countries engaged with the Phenomenal Shot experience, creating over 500k remixed moments to share with their friends. Speed and scale of deployment was unprecedented, as when Brazil’s Neymar Jr. scored two goals in the first half of the Cameroon match, or when USA’s Tim Howard had a series of incredible saves versus Portugal. In both cases, we were able to deploy those moments within 10 seconds, and were running across the web where fans would be participating. Strategy As football’s greatest players took center stage, fans around the world would be watching live in record numbers, with second screen devices close at hand. For football-obsessed teens, “Did you see that?” moments would become the must-have, real-time currency of the web.
耐克非凡镜头: 谷歌的艺术、复制和代码项目
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Nike Phenomenal Shot: An Art, Copy & Code Project With Google
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