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我们是一个人
案例简介：“这是一个 26” -- 明尼苏达州癫痫基金会制作了感人的电影，使病情人性化 Mirum 的综合运动在癫痫意识月激发移情和知情意识 Www.onein26.org 癫痫影响我们 26 人中有一人，10 人中有一人癫痫发作。然而，仍然有许多关于癫痫和癫痫患者的神话和误解。 明尼苏达州癫痫基金会与无国界机构 Mirum 合作，发起了一场激发同理心和知情意识的综合运动，衷心努力使病情人性化。 我们是一个人，讲述了日常生活中癫痫患者的故事。这项活动贯穿整个 11月，即癫痫意识月，包括互动网站体验、广告牌、公共汽车侧广告、付费和有机社交内容。其核心是一部情绪化的电影。 明尼苏达州癫痫基金会财务和营销总监克莱尔 · 科利安德说: “我们知道我们想让公众看到癫痫患者成为更大社区的成员 -- 邻居, 同事，家长，学生。大多数人确实认识癫痫患者，他们只是没有意识到。我们很高兴 Mirum 发起了一场运动，以表彰真正应对癫痫挑战的人的方式来庆祝癫痫社区的广度。" Mirum 的撰稿人 Kali Barlau 补充道: “长期以来，癫痫一直是一种被误解的疾病。通过庆祝我们癫痫社区的决心，我们是 26 人之一，希望改变对癫痫的看法，改变那些与癫痫生活在一起的不可思议的人，改变他们茁壮成长的决心，尽管癫痫可能会带来挑战。" 该活动网站还提供了关于授权学校社区更好地支持癫痫患者的信息，以及如何捐赠提供该组织 40% 以上资金的旧衣服和物品。
我们是一个人
案例简介：‘We Are ONEin26’ - Epilepsy Foundation of Minnesota creates heartwarming film to humanize the condition Mirum’s integrated campaign inspires empathy and informed awareness during Epilepsy Awareness Month www.onein26.org Epilepsy affects one in 26 of us, with one in 10 experiencing a seizure. However, there are still many myths and misconceptions about epilepsy and the people who have it. The Epilepsy Foundation of Minnesota have partnered with borderless agency, Mirum, to create an integrated campaign that inspires empathy and informed awareness, in a heartfelt effort to humanize the condition. We Are ONEin26, tells the stories of everyday people living with epilepsy. The campaign, which runs throughout November, Epilepsy Awareness Month, consists of an interactive site experience, billboards, bus-side ads, paid and organic social content. At its core, is an emotive film. Claire Colliander, Finance and Marketing Director, Epilepsy Foundation of Minnesota, says: “We knew we wanted to get the general public to see people with epilepsy as members of the greater community - neighbors, co-workers, parents, students. Most people do know someone with epilepsy, they just don't realize it. We are thrilled that Mirum created a campaign that celebrates the breadth of the the epilepsy community in a way that honors the real people who deal with the challenges of epilepsy.” Kali Barlau, Copywriter, Mirum, adds: “For too long, epilepsy has remained a misunderstood condition. By celebrating the determination of our epilepsy community, We Are ONEin26 hopes to change perspectives about epilepsy and the incredible people who live with it and their resolve to thrive, despite the challenges epilepsy may bring.” The campaign website also provides information on empowering school communities to better support those with epilepsy, as well as how to donate used clothes and goods that provide more than 40% of the organisation’s funding.
We Are ONEin26
案例简介：“这是一个 26” -- 明尼苏达州癫痫基金会制作了感人的电影，使病情人性化 Mirum 的综合运动在癫痫意识月激发移情和知情意识 Www.onein26.org 癫痫影响我们 26 人中有一人，10 人中有一人癫痫发作。然而，仍然有许多关于癫痫和癫痫患者的神话和误解。 明尼苏达州癫痫基金会与无国界机构 Mirum 合作，发起了一场激发同理心和知情意识的综合运动，衷心努力使病情人性化。 我们是一个人，讲述了日常生活中癫痫患者的故事。这项活动贯穿整个 11月，即癫痫意识月，包括互动网站体验、广告牌、公共汽车侧广告、付费和有机社交内容。其核心是一部情绪化的电影。 明尼苏达州癫痫基金会财务和营销总监克莱尔 · 科利安德说: “我们知道我们想让公众看到癫痫患者成为更大社区的成员 -- 邻居, 同事，家长，学生。大多数人确实认识癫痫患者，他们只是没有意识到。我们很高兴 Mirum 发起了一场运动，以表彰真正应对癫痫挑战的人的方式来庆祝癫痫社区的广度。" Mirum 的撰稿人 Kali Barlau 补充道: “长期以来，癫痫一直是一种被误解的疾病。通过庆祝我们癫痫社区的决心，我们是 26 人之一，希望改变对癫痫的看法，改变那些与癫痫生活在一起的不可思议的人，改变他们茁壮成长的决心，尽管癫痫可能会带来挑战。" 该活动网站还提供了关于授权学校社区更好地支持癫痫患者的信息，以及如何捐赠提供该组织 40% 以上资金的旧衣服和物品。
We Are ONEin26
案例简介：‘We Are ONEin26’ - Epilepsy Foundation of Minnesota creates heartwarming film to humanize the condition Mirum’s integrated campaign inspires empathy and informed awareness during Epilepsy Awareness Month www.onein26.org Epilepsy affects one in 26 of us, with one in 10 experiencing a seizure. However, there are still many myths and misconceptions about epilepsy and the people who have it. The Epilepsy Foundation of Minnesota have partnered with borderless agency, Mirum, to create an integrated campaign that inspires empathy and informed awareness, in a heartfelt effort to humanize the condition. We Are ONEin26, tells the stories of everyday people living with epilepsy. The campaign, which runs throughout November, Epilepsy Awareness Month, consists of an interactive site experience, billboards, bus-side ads, paid and organic social content. At its core, is an emotive film. Claire Colliander, Finance and Marketing Director, Epilepsy Foundation of Minnesota, says: “We knew we wanted to get the general public to see people with epilepsy as members of the greater community - neighbors, co-workers, parents, students. Most people do know someone with epilepsy, they just don't realize it. We are thrilled that Mirum created a campaign that celebrates the breadth of the the epilepsy community in a way that honors the real people who deal with the challenges of epilepsy.” Kali Barlau, Copywriter, Mirum, adds: “For too long, epilepsy has remained a misunderstood condition. By celebrating the determination of our epilepsy community, We Are ONEin26 hopes to change perspectives about epilepsy and the incredible people who live with it and their resolve to thrive, despite the challenges epilepsy may bring.” The campaign website also provides information on empowering school communities to better support those with epilepsy, as well as how to donate used clothes and goods that provide more than 40% of the organisation’s funding.
我们是一个人
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We Are ONEin26
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基本信息
- 广告品牌： Epilepsy Foundation of Minnesota
- 发布日期： 2017-11-01
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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‘We Are ONEin26’ - Epilepsy Foundation of Minnesota creates heartwarming film to humanize the condition Mirum’s integrated campaign inspires empathy and informed awareness during Epilepsy Awareness Month
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