Sway|短视频|广告营销案例【ADGuider广告指南】

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摇摆

案例简介：EntrySummary “摇摆” 是一个关于音乐连接我们所有人的力量的故事。带我们离开普通的现实，把我们带到神奇的地方。这部电影旨在提醒我们假期是关于什么的: 与最有意义的人分享特殊的时刻。即使在一个有时感到寒冷和孤独的世界里，我们都有能力感动某人。简要解释一名年轻女子走在欧洲一条白雪皑皑的街道上，在她的 iPhone 上停下来选择山姆 · 史密斯的 “宫殿”。当这首歌开始时，它把她从她平凡的现实世界变成了白日梦。白天变成夜晚，她发现自己在聚光灯下跳舞。当她在街上跳舞时，突然，当她在人行道上与一个陌生人相撞时，她又回到了 “现实”。当她从耳朵里摘下一个 AirPods 并把它放在他的耳边时，他们迅速重新开始了白日梦。两人在聚光灯下一起分享这首歌和一支杂技舞蹈。他们在城市周围移动，一起迷失在梦幻世界。就在他们要接吻的时候，我们回到了他们开始的那个街角。这一切都发生在她的脑海中。当他们分开时，观众会留下一条信息: 在这个假期感动某人。

摇摆

案例简介：EntrySummary “Sway” is a story about the power of music to connect all of us. To take us out of our ordinary reality and transport us somewhere magical. The film aims to remind us what the holidays are all about: Sharing special moments with the ones who mean the most. And that even in a world that sometimes feels cold and lonely, we all have the power to move someone. BriefExplanation A young woman walks down a snowy European street and stops to select Sam Smith's "Palace" on her iPhone. As the song begins, it transports her—from the world of her ordinary reality into a daydream. Day turns to night, and she finds herself dancing under a spotlight. As she dances through the streets, suddenly, she's jolted back to 'reality' when she collides with a stranger on the sidewalk. They swiftly re-enter the daydream together as she plucks one of her AirPods from her ears and places it in his. The two share the song and an acrobatic dance together under the spotlight. They move around the city, lost together in the dreamworld. And just as they're about to kiss, we return to the same street corner where they began. It all happened in her mind. As they part ways, the audience is left with a message: move someone this holiday.