Film advertisement created by Chiat/Day, United States for Apple, within the category: Electronics, Technology.
EntrySummary In 2018, Apple launched HomePod. A smart-speaker that can re-architect the acoustics of any space to deliver the highest-fidelity sound. Coupled with the intelligence of Siri and Apple Music integration, HomePod takes the home listening experience to a whole new level for anyone who loves and respects music. BriefExplanation When a frazzled FKA twigs arrives to her tiny NY apartment after a rough day, she asks Siri for music. As HomePod fills the room with smooth immersive sound, the whole house comes alive and becomes her dance partner, transforming her mental and emotional space.
EntrySummary “Sway” is a story about the power of music to connect all of us. To take us out of our ordinary reality and transport us somewhere magical. The film aims to remind us what the holidays are all about: Sharing special moments with the ones who mean the most. And that even in a world that sometimes feels cold and lonely, we all have the power to move someone. BriefExplanation A young woman walks down a snowy European street and stops to select Sam Smith's "Palace" on her iPhone. As the song begins, it transports her—from the world of her ordinary reality into a daydream. Day turns to night, and she finds herself dancing under a spotlight. As she dances through the streets, suddenly, she's jolted back to 'reality' when she collides with a stranger on the sidewalk. They swiftly re-enter the daydream together as she plucks one of her AirPods from her ears and places it in his. The two share the song and an acrobatic dance together under the spotlight. They move around the city, lost together in the dreamworld. And just as they're about to kiss, we return to the same street corner where they began. It all happened in her mind. As they part ways, the audience is left with a message: move someone this holiday.