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通知
案例简介:加州能源经理面临极高温的可能性,一家大型发电厂关闭进行维修,决定提醒消费者在潜在能源短缺和停电的情况下该怎么办。这个被国家称为 “灵活警报” 的项目既有教育部分 (“手” 和 “社区” 点), 以及实际的警报/警告方面 (“通知”)。这场运动受到了非常积极的欢迎 -- 从它破产的那一天开始,YouTube 观看了 13,000 次。
通知
案例简介:California energy managers, facing the possibility of extremely high temperatures, and with a major power plant down for repairs, decided to remind consumers what to do in case of potential energy shortages and blackouts. This program, called a "Flex Alert" by the state has both an education component ("Hands" and "Community" spots), as well as an actual alert/warning aspect ("notification"). The campaign has been extremely positively received – starting with 13,000 times YouTube viewings on the day it broke.
Notification
案例简介:加州能源经理面临极高温的可能性,一家大型发电厂关闭进行维修,决定提醒消费者在潜在能源短缺和停电的情况下该怎么办。这个被国家称为 “灵活警报” 的项目既有教育部分 (“手” 和 “社区” 点), 以及实际的警报/警告方面 (“通知”)。这场运动受到了非常积极的欢迎 -- 从它破产的那一天开始,YouTube 观看了 13,000 次。
Notification
案例简介:California energy managers, facing the possibility of extremely high temperatures, and with a major power plant down for repairs, decided to remind consumers what to do in case of potential energy shortages and blackouts. This program, called a "Flex Alert" by the state has both an education component ("Hands" and "Community" spots), as well as an actual alert/warning aspect ("notification"). The campaign has been extremely positively received – starting with 13,000 times YouTube viewings on the day it broke.
通知
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Notification
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基本信息
- 广告战役: #Flex Alert-影视-3463#
- 广告品牌: Flex Alert
- 发布日期: 2011-06-25
- 行业领域: 公益慈善 , 公共事业
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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Hands, Community, Notification
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