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不可忽视的通知
案例简介:Duolingo的吉祥物Duo以出现在用户手机上的有趣推送通知中而闻名,提醒他们学习时间。为了证明小猫头鹰愿意在多大程度上鼓励和帮助学生,该平台在巴西圣保罗市的建筑物上投射了世界上最大的推送通知 (大小在10到15平方米之间),给他们 “推动” 以恢复他们的条纹 (在应用程序中计为学生完成作业的连续天数)。在搜索和帖子要求在该品牌的社交媒体资料上提供粉丝推荐之后,从大都市所有地区提名的500多个回复中选择了一些用户,以接收巨大的个性化通知。这次惊喜是在家人和朋友的帮助下组织的,他们负责将学生带到他们的公寓窗户。在外面,他们发现每个配置文件的有趣和定制的通知,投影在邻近建筑物的侧面,使他们无法忽视。由巴西Jotacom为Duolingo创建的体验式广告,类别: 教育。
不可忽视的通知
案例简介:Duolingo's mascot Duo is known for appearing in fun push notifications on users' phones reminding them of study time. To prove just how far the little owl is willing to go to encourage and help the students, the platform projected the world's largest push notification (with a size between 10 and 15 squared meters) on buildings in the city of São Paulo, Brazil, to give them that 'push' to resume their streaks (counted in the app as the number of days in a row a student completes assignments). After a search and posts asking for fan recommendations on the brand's social media profiles, some users were chosen - from more than 500 responses with nominations from all regions of the metropolis - to receive the giant personalized notifications. The surprise was organized with the help of family and friends, who were responsible for taking the students to their apartment windows. Outside, they found fun and customized notifications for each profile, projected on the sides of neighboring buildings, making them impossible to ignore. Experiential advertisement created by Jotacom, Brazil for Duolingo, within the category: Education.
The Unignorable Notification
案例简介:Duolingo的吉祥物Duo以出现在用户手机上的有趣推送通知中而闻名,提醒他们学习时间。为了证明小猫头鹰愿意在多大程度上鼓励和帮助学生,该平台在巴西圣保罗市的建筑物上投射了世界上最大的推送通知 (大小在10到15平方米之间),给他们 “推动” 以恢复他们的条纹 (在应用程序中计为学生完成作业的连续天数)。在搜索和帖子要求在该品牌的社交媒体资料上提供粉丝推荐之后,从大都市所有地区提名的500多个回复中选择了一些用户,以接收巨大的个性化通知。这次惊喜是在家人和朋友的帮助下组织的,他们负责将学生带到他们的公寓窗户。在外面,他们发现每个配置文件的有趣和定制的通知,投影在邻近建筑物的侧面,使他们无法忽视。由巴西Jotacom为Duolingo创建的体验式广告,类别: 教育。
The Unignorable Notification
案例简介:Duolingo's mascot Duo is known for appearing in fun push notifications on users' phones reminding them of study time. To prove just how far the little owl is willing to go to encourage and help the students, the platform projected the world's largest push notification (with a size between 10 and 15 squared meters) on buildings in the city of São Paulo, Brazil, to give them that 'push' to resume their streaks (counted in the app as the number of days in a row a student completes assignments). After a search and posts asking for fan recommendations on the brand's social media profiles, some users were chosen - from more than 500 responses with nominations from all regions of the metropolis - to receive the giant personalized notifications. The surprise was organized with the help of family and friends, who were responsible for taking the students to their apartment windows. Outside, they found fun and customized notifications for each profile, projected on the sides of neighboring buildings, making them impossible to ignore. Experiential advertisement created by Jotacom, Brazil for Duolingo, within the category: Education.
不可忽视的通知
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The Unignorable Notification
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