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Xbox: 麦肯访问Xbox
案例简介:
Xbox: 麦肯访问Xbox
案例简介:
Xbox: Visit Xbox by McCann
案例简介:
Xbox: Visit Xbox by McCann
案例简介:
Xbox: 麦肯访问Xbox
暂无简介
Xbox: Visit Xbox by McCann
暂无简介
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Xbox and McCann London are proud to announce their latest campaign 'Visit Xbox.' The campaign is built on the idea of virtual travel and a new kind of tourism, exploring the beauty of gaming beyond traditional gameplay.Celebrating Xbox One X Enhanced games, which have been updated or built specifically to take advantage of the world’s most powerful console, the campaign encourages gamers to wander off-piste and take in the spectacular scenery on offer in Enhanced titles.The campaign promotes the best destinations in games, with Xbox talking and behaving in the same way as the travel sector.CreditsRob Doubal – Chief Creative Officer McCann UK and Co-President, McCann LondonLaurence Thomson - Chief Creative Officer McCann UK and Co-President, McCann LondonJamie Mietz – Executive Creative Director Sanjiv Mistry – Executive Creative DirectorJim Nilsson – Senior CreativeJacob Bjordal – Senior CreativeJim Nilsson – DirectorJacob Bjordal – DirectorKaren Crum – Head of StrategyJames Appleby – Senior PlannerFannie David – Senior PlannerDan Howarth – Head of ArtMatthew Thomas – DesignerNazima Motegheria - DesignerClare Prager – Project DirectorAnna Curtis – Project ManagerSailesh Jani – Managing PartnerNicole Robinson-Spaude – Senior Account DirectorAndy Wynn – Account DirectorConor Lloyd – Senior Account ManagerAnastasia Imam – Account ManagerLucy Manning – Account ManagerEloise Thompson – Account ExecutiveRob Smith – EVP and CCO at McCann UKSergio Lopez - Chief Production Officer McCann Wg EMEA, MD Craft EMEAKin-man Ly – Executive ProducerEllis Faint – Head of StudioAlex Dougan - ProducerJeremy Reichman – ProducerLiam White – Print ProducerPam Oskam – Art buyerHarvey Winter – Junior ProducerHolly Webster – Creative ResearcherFire Without Smoke - Production company (Film)Craft London – Post productionMomentum – Production Company (OOH)Tai Smith – Creative TechnologistAttention Seekers – Production Company (OOH)Clockwork – Production Company (Xbox .com website)
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