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4000 站
案例简介：执行 4000stop.no 是竞选的核心。一个移动友好网站围绕 Ruters 4000 公共汽车站发展。任何人都可以分享每一站的提示。奥斯陆大使被邀请在网站上填写提示。名人揭示他们隐藏的宝石的电影通过脸谱网和预告片传播开来。我们通过当地的在线报纸和 Facebook 收集了一些贴身的公交车站信息。我们通过数字和报纸向奥斯陆人民提供了最好的提示。我们还发送了一个幽默的电视二重奏来测试提示，结果通过奥斯陆最大的在线报纸 Aftenposten 和 Facebook 发布了八个 webisodes。 活动描述 我们创建了 4000stop.no (4000holdepasser.no)，并邀请奥斯陆人民分享他们当地公共汽车站附近的最佳景点。它成为了一个围绕 Ruter's 站演变的超级本地城市指南，而涌入的提示成为了为期一年的综合活动的内容。我们通过本地广告、户外广告和横幅宣传小企业以及鲁特的报价来强调最佳建议。鲁特现在不仅是运输的提供者，也是灵感的提供者。 概要 鲁特是挪威奥斯陆的公共交通提供商，奥斯陆是世界上发展最快的首都之一。为了克服未来的物流挑战，公共交通必须在机动交通方面有所增长。如果没有，奥斯陆将在几年内面临持续的交通堵塞。因此，鲁特需要让更多的人对他们的提议感兴趣，这实际上是世界上最好的公共交通提议之一。他们总共有 4000 个公共汽车站，在我们寻找去那里的原因时，我们发现了惊人的多。事实证明，奥斯陆有很多没人知道的东西可以提供，因为小企业和倡议没有资金来宣传自己。就在那时，我们想出了这场双赢运动的想法。 战略 我们的策略是通过帮助奥斯陆公民从他们的城市和周末获得更多的服务，使鲁特的服务具有相关性。业余时间最好是用来做你想做的事情。但是迟早你会失去做什么的想法。Ruter 在他们这边，在他们的网络中有 4000 个站点，这些站点中的每一个都有鼓舞人心的事情要做。很少有人知道的地方，因为他们没有资金来宣传自己。通过强调这些地方，我们不仅会给人们一个去鲁特车站的理由，我们还会实际参与奥斯陆超本地社区的发展。事实上，我们可以让人们自己提供小费，这不仅让我们更容易,它还让目标群体参与创建我们的新服务。 结果 4000 站是迄今为止路特最成功的战役。20% 人前往一个新的车站 *-增加了大约 150.000 次旅行，相当于门票销售收入的 1200万挪威克朗和 125 吨二氧化碳幸免 (与汽车的距离相同)。))50% 奥斯陆民众的关注。35% 的答复是，这一运动促进了对 Ruter 的积极看法。大规模的媒体报道，包括挪威最大的新闻网站。通过 NRK 和 TV2 的全国电视报道，估计曝光值为 500万挪威克朗!第一个战役脉冲带来了 25.000 个独特的访问者。平均每次训练时间为 4,5 分钟。我们的目标是在第一年内用高质量的小费填满一半的止损。到目前为止，我们有 2000 多个提示，仍在计数。特色当地企业的游客人数有所增加。2015年5月进行了测试。
4000 站
案例简介：Execution 4000stops.no was the heart of the campaign. A mobile friendly website evolving around Ruters 4000 bus stops. Anyone could share tips for each stop. Oslo ambassadors were invited to fill the site with tips. Films of celebrities revealing their hidden gems were spread through Facebook and pre-rolls. We gathered tips through local online newspapers and Facebook with tailored bus stop messages. We served the best tips to the people of Oslo through digital and newspapers. We also sent a humorous TV duo to test tips, resulting in eight webisodes distributed through Oslo's biggest online newspaper, Aftenposten and Facebook. Campaign Description We made our USP our URL by creating 4000stops.no, (4000holdeplasser.no) and invited the people of Oslo to share the best places to visit near their local bus stop. It became a hyper local city guide evolving around Ruter’s stops, and the tips that poured in became content for a year long integrated campaign. We highlighted the best tips through locally placed ads, outdoor and banners, promoting small businesses as well as Ruter’s offer.Ruter is now not only a provider of transportation, but also a provider of inspiration. Synopsis Ruter is the public transport provider in Oslo, Norway - one of the fastest growing capitals in the world. In order for the city to overcome the future logistic challenges, public transportation has to take all growth in motorized transportation. If not, Oslo will be facing a constant traffic jam within few years.Ruter therefore need to get more people interested in their offer, which in fact is one of the best public transport offers in the world. They have a total of 4000 bus stops, and in our search for reasons to go there, we found surprisingly many. It turned out that Oslo has a lot of things to offer that no one knew about, since small businesses and initiatives don’t have the funds to promote themselves. That’s when we came up with the idea for this win-win campaign. Strategy Our strategy was to make Ruter's services relevant through helping Oslo's citizens get more out of their city – and their weekends. Spare time is preferably used doing the things you want to do. But sooner or later you´ll run out of ideas of what to do. Ruter on their side, have 4000 stops in their network and each and every one of these stops has inspiring things to do just around the corner. Places that few know about because they don’t have the funds to promote themselves. By highlighting these places, we wouldn’t only give people a reason to travel to Ruter’s stops, we would also take an actual part in developing Oslo’s hyper local communities.The fact that we could get the people themselves to provide the tips didn’t only make it easier for us, it also involved the target group in creating our new service. Outcome 4000stops is by far Ruter's most successful campaign ever. 20% traveled to a new stop* - an increase of approximately 150.000 travels, equalling a revenue of 12 million NOK in ticket sales and 125 tons CO2 spared (compared to same distance by car.) 50% attention amongst the population in Oslo. 35% responded that the campaign had contributed to a positive perception of Ruter. Massive media coverage, including Norway's biggest news sites. National TV coverage through NRK and TV2, an estimated exposure value of 5 million NOK! The first campaign pulse brought 25.000 unique visitors to the site. Each session 4,5 minutes in average. Our goal was to fill half the stops with quality tips within the first year. To date we have more than 2000 tips and still counting. Featured local businesses have experienced increase number of visitors.Test conducted May 2015.
4000 Stops
案例简介：执行 4000stop.no 是竞选的核心。一个移动友好网站围绕 Ruters 4000 公共汽车站发展。任何人都可以分享每一站的提示。奥斯陆大使被邀请在网站上填写提示。名人揭示他们隐藏的宝石的电影通过脸谱网和预告片传播开来。我们通过当地的在线报纸和 Facebook 收集了一些贴身的公交车站信息。我们通过数字和报纸向奥斯陆人民提供了最好的提示。我们还发送了一个幽默的电视二重奏来测试提示，结果通过奥斯陆最大的在线报纸 Aftenposten 和 Facebook 发布了八个 webisodes。 活动描述 我们创建了 4000stop.no (4000holdepasser.no)，并邀请奥斯陆人民分享他们当地公共汽车站附近的最佳景点。它成为了一个围绕 Ruter's 站演变的超级本地城市指南，而涌入的提示成为了为期一年的综合活动的内容。我们通过本地广告、户外广告和横幅宣传小企业以及鲁特的报价来强调最佳建议。鲁特现在不仅是运输的提供者，也是灵感的提供者。 概要 鲁特是挪威奥斯陆的公共交通提供商，奥斯陆是世界上发展最快的首都之一。为了克服未来的物流挑战，公共交通必须在机动交通方面有所增长。如果没有，奥斯陆将在几年内面临持续的交通堵塞。因此，鲁特需要让更多的人对他们的提议感兴趣，这实际上是世界上最好的公共交通提议之一。他们总共有 4000 个公共汽车站，在我们寻找去那里的原因时，我们发现了惊人的多。事实证明，奥斯陆有很多没人知道的东西可以提供，因为小企业和倡议没有资金来宣传自己。就在那时，我们想出了这场双赢运动的想法。 战略 我们的策略是通过帮助奥斯陆公民从他们的城市和周末获得更多的服务，使鲁特的服务具有相关性。业余时间最好是用来做你想做的事情。但是迟早你会失去做什么的想法。Ruter 在他们这边，在他们的网络中有 4000 个站点，这些站点中的每一个都有鼓舞人心的事情要做。很少有人知道的地方，因为他们没有资金来宣传自己。通过强调这些地方，我们不仅会给人们一个去鲁特车站的理由，我们还会实际参与奥斯陆超本地社区的发展。事实上，我们可以让人们自己提供小费，这不仅让我们更容易,它还让目标群体参与创建我们的新服务。 结果 4000 站是迄今为止路特最成功的战役。20% 人前往一个新的车站 *-增加了大约 150.000 次旅行，相当于门票销售收入的 1200万挪威克朗和 125 吨二氧化碳幸免 (与汽车的距离相同)。))50% 奥斯陆民众的关注。35% 的答复是，这一运动促进了对 Ruter 的积极看法。大规模的媒体报道，包括挪威最大的新闻网站。通过 NRK 和 TV2 的全国电视报道，估计曝光值为 500万挪威克朗!第一个战役脉冲带来了 25.000 个独特的访问者。平均每次训练时间为 4,5 分钟。我们的目标是在第一年内用高质量的小费填满一半的止损。到目前为止，我们有 2000 多个提示，仍在计数。特色当地企业的游客人数有所增加。2015年5月进行了测试。
4000 Stops
案例简介：Execution 4000stops.no was the heart of the campaign. A mobile friendly website evolving around Ruters 4000 bus stops. Anyone could share tips for each stop. Oslo ambassadors were invited to fill the site with tips. Films of celebrities revealing their hidden gems were spread through Facebook and pre-rolls. We gathered tips through local online newspapers and Facebook with tailored bus stop messages. We served the best tips to the people of Oslo through digital and newspapers. We also sent a humorous TV duo to test tips, resulting in eight webisodes distributed through Oslo's biggest online newspaper, Aftenposten and Facebook. Campaign Description We made our USP our URL by creating 4000stops.no, (4000holdeplasser.no) and invited the people of Oslo to share the best places to visit near their local bus stop. It became a hyper local city guide evolving around Ruter’s stops, and the tips that poured in became content for a year long integrated campaign. We highlighted the best tips through locally placed ads, outdoor and banners, promoting small businesses as well as Ruter’s offer.Ruter is now not only a provider of transportation, but also a provider of inspiration. Synopsis Ruter is the public transport provider in Oslo, Norway - one of the fastest growing capitals in the world. In order for the city to overcome the future logistic challenges, public transportation has to take all growth in motorized transportation. If not, Oslo will be facing a constant traffic jam within few years.Ruter therefore need to get more people interested in their offer, which in fact is one of the best public transport offers in the world. They have a total of 4000 bus stops, and in our search for reasons to go there, we found surprisingly many. It turned out that Oslo has a lot of things to offer that no one knew about, since small businesses and initiatives don’t have the funds to promote themselves. That’s when we came up with the idea for this win-win campaign. Strategy Our strategy was to make Ruter's services relevant through helping Oslo's citizens get more out of their city – and their weekends. Spare time is preferably used doing the things you want to do. But sooner or later you´ll run out of ideas of what to do. Ruter on their side, have 4000 stops in their network and each and every one of these stops has inspiring things to do just around the corner. Places that few know about because they don’t have the funds to promote themselves. By highlighting these places, we wouldn’t only give people a reason to travel to Ruter’s stops, we would also take an actual part in developing Oslo’s hyper local communities.The fact that we could get the people themselves to provide the tips didn’t only make it easier for us, it also involved the target group in creating our new service. Outcome 4000stops is by far Ruter's most successful campaign ever. 20% traveled to a new stop* - an increase of approximately 150.000 travels, equalling a revenue of 12 million NOK in ticket sales and 125 tons CO2 spared (compared to same distance by car.) 50% attention amongst the population in Oslo. 35% responded that the campaign had contributed to a positive perception of Ruter. Massive media coverage, including Norway's biggest news sites. National TV coverage through NRK and TV2, an estimated exposure value of 5 million NOK! The first campaign pulse brought 25.000 unique visitors to the site. Each session 4,5 minutes in average. Our goal was to fill half the stops with quality tips within the first year. To date we have more than 2000 tips and still counting. Featured local businesses have experienced increase number of visitors.Test conducted May 2015.
4000 站
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4000 Stops
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