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案例简介：这连续三个半页的广告，通过珀斯的 Gatecrasher 出现在一本扑克杂志上。读者被邀请抬起页面的角落来检查他的手。高风险/高奖励手的位置是这样的 -- “你在吗？”？并被设置为吸引职业扑克玩家，让他/她思考。翻开这一页，读者会看到即将在珀斯伯斯伍德赌场举行的西方经典扑克锦标赛的细节。
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案例简介：These three consecutive half page ads, via Gatecrasher, Perth, appear in a poker magazine. The reader is invited to lift the corner of the page to check his hand. The high risk / high reward hand is positioned with the line - 'Are you in?' and is set up to appeal to the professional poker player and to make him/her think. On turning the page, the reader is presented with the details for the upcoming Western Classic Poker Championships being held at Burswood Casino, Perth.
Sneak Peek
案例简介：这连续三个半页的广告，通过珀斯的 Gatecrasher 出现在一本扑克杂志上。读者被邀请抬起页面的角落来检查他的手。高风险/高奖励手的位置是这样的 -- “你在吗？”？并被设置为吸引职业扑克玩家，让他/她思考。翻开这一页，读者会看到即将在珀斯伯斯伍德赌场举行的西方经典扑克锦标赛的细节。
Sneak Peek
案例简介：These three consecutive half page ads, via Gatecrasher, Perth, appear in a poker magazine. The reader is invited to lift the corner of the page to check his hand. The high risk / high reward hand is positioned with the line - 'Are you in?' and is set up to appeal to the professional poker player and to make him/her think. On turning the page, the reader is presented with the details for the upcoming Western Classic Poker Championships being held at Burswood Casino, Perth.
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基本信息
- 广告品牌： Burswood Entertainment Complex
- 发布日期： 2009-09-04
- 行业领域： 生活服务 , 旅游/娱乐
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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