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现在或永远
案例简介：EntrySummary 埃及已经 28 年没有参加世界杯了。非常令人沮丧的 28 年!每隔四年，我们的希望就会增加，却被蹩脚的借口打破。我们把我们队的失败归咎于从裁判到天气的一切。给这个国家的一个安慰是，“总有下一次”。但是奥兰治知道借口只能让我们走这么远，球队需要感受到压力。该品牌希望团队感觉没有 “下一次”。重要的是这个时候!埃及需要提升，埃及人应该得到一件值得高兴的事情，足球总是答案。 简要解释 音乐视频以一群古老、虔诚的埃及足球迷在忧郁的痛苦中歌唱为特色。为什么？因为他们的球队在过去的 28 年里没有资格参加世界杯。现在，这些资深球迷，从重症监护室观看，在服药之间，只有一个愿望，看到他们的球队最后一次参加世界杯!这部黑暗喜剧音乐剧是对国家队的奉献; 同时也是一种恳求和威胁。信息，现在还是永远。
现在或永远
案例简介：EntrySummary Egypt hasn't qualified for the world cup in 28 years. A very frustrating 28 years! Every 4 years our hopes rise, only to be shattered with lame excuses. We've blamed everything from referees to the weather for our team's failure. The one consolation to the nation is, "there's always a next time". But orange knew that excuses could only get us so far, the team needed to feel the pressure. The brand wanted the team to feel like there was no "next time". It was this time that mattered! Egypt needed a boost, Egyptians deserved one thing to be happy about, and football was always the answer. BriefExplanation The music video features a bunch of old time, devout, egyptian football fans singing in melancholic agony. Why? Because their team hasn’t qualified for the world cup in the last 28 years. Now, these senior fans, watching from intensive care units and in between popping meds, have one wish only, to see their team play in the world cup one final time! The darkly comedic musical is a dedication to the national team; a plea and a threat all at the same time. The message, it’s now or never.
Now or Never
案例简介：EntrySummary 埃及已经 28 年没有参加世界杯了。非常令人沮丧的 28 年!每隔四年，我们的希望就会增加，却被蹩脚的借口打破。我们把我们队的失败归咎于从裁判到天气的一切。给这个国家的一个安慰是，“总有下一次”。但是奥兰治知道借口只能让我们走这么远，球队需要感受到压力。该品牌希望团队感觉没有 “下一次”。重要的是这个时候!埃及需要提升，埃及人应该得到一件值得高兴的事情，足球总是答案。 简要解释 音乐视频以一群古老、虔诚的埃及足球迷在忧郁的痛苦中歌唱为特色。为什么？因为他们的球队在过去的 28 年里没有资格参加世界杯。现在，这些资深球迷，从重症监护室观看，在服药之间，只有一个愿望，看到他们的球队最后一次参加世界杯!这部黑暗喜剧音乐剧是对国家队的奉献; 同时也是一种恳求和威胁。信息，现在还是永远。
Now or Never
案例简介：EntrySummary Egypt hasn't qualified for the world cup in 28 years. A very frustrating 28 years! Every 4 years our hopes rise, only to be shattered with lame excuses. We've blamed everything from referees to the weather for our team's failure. The one consolation to the nation is, "there's always a next time". But orange knew that excuses could only get us so far, the team needed to feel the pressure. The brand wanted the team to feel like there was no "next time". It was this time that mattered! Egypt needed a boost, Egyptians deserved one thing to be happy about, and football was always the answer. BriefExplanation The music video features a bunch of old time, devout, egyptian football fans singing in melancholic agony. Why? Because their team hasn’t qualified for the world cup in the last 28 years. Now, these senior fans, watching from intensive care units and in between popping meds, have one wish only, to see their team play in the world cup one final time! The darkly comedic musical is a dedication to the national team; a plea and a threat all at the same time. The message, it’s now or never.
现在或永远
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Now or Never
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