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排队的歌曲
案例简介:让埃及人快速记住他们的队伍是一个挑战,在花费数百万美元交流冠军的竞争中。当其他人花费数百万美元的时候,我们如何才能让我们的贡品脱颖而出?我们需要我们的音乐非常吸引人,每个男人、女人和孩子都可以拿起它。它需要像一首古老的童谣一样简单。事实上,就是这样。我们特意选择了一首所有埃及人长大后都会记住的标志性童谣,因为我们知道这将是让人们记住我们歌词的最简单方法,团队也会排队。
排队的歌曲
案例简介:Getting Egyptians to memorize their team line up fast was a challenge, amidst competition that would be spending millions communicating the championship. How could we get our tribute to stand out while others were spending millions? We needed our music to be extremely catchy that every man, woman and child could pick it up. It needed to be as easy as an old nursery rhyme. In fact, it was just that. We purposely chose an iconic nursery rhyme that all Egyptians grew up memorizing, knowing that this would be the easiest way to get people to remember our lyrics, and the team line up.
The Line-up Song
案例简介:让埃及人快速记住他们的队伍是一个挑战,在花费数百万美元交流冠军的竞争中。当其他人花费数百万美元的时候,我们如何才能让我们的贡品脱颖而出?我们需要我们的音乐非常吸引人,每个男人、女人和孩子都可以拿起它。它需要像一首古老的童谣一样简单。事实上,就是这样。我们特意选择了一首所有埃及人长大后都会记住的标志性童谣,因为我们知道这将是让人们记住我们歌词的最简单方法,团队也会排队。
The Line-up Song
案例简介:Getting Egyptians to memorize their team line up fast was a challenge, amidst competition that would be spending millions communicating the championship. How could we get our tribute to stand out while others were spending millions? We needed our music to be extremely catchy that every man, woman and child could pick it up. It needed to be as easy as an old nursery rhyme. In fact, it was just that. We purposely chose an iconic nursery rhyme that all Egyptians grew up memorizing, knowing that this would be the easiest way to get people to remember our lyrics, and the team line up.
排队的歌曲
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The Line-up Song
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