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奶奶的电话策略在布依格 (Bouygues) 受到好评
案例简介:法国电信品牌在BETC巴黎的一场幽默运动中展示了其农村地区的报道。
奶奶的电话策略在布依格 (Bouygues) 受到好评
案例简介:French telecoms brand showcases its rural areas coverage in a humorous campaign out of BETC Paris.
Granny's phone ploy gets good reception in Bouygues spot
案例简介:法国电信品牌在BETC巴黎的一场幽默运动中展示了其农村地区的报道。
Granny's phone ploy gets good reception in Bouygues spot
案例简介:French telecoms brand showcases its rural areas coverage in a humorous campaign out of BETC Paris.
奶奶的电话策略在布依格 (Bouygues) 受到好评
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Granny's phone ploy gets good reception in Bouygues spot
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As anyone who's had to climb a tree or hang halfway out of a bedroom window knows, getting a phone signal out in the sticks can be notoriously patchy.One sneaky grand-mère turns this preconception to her advantage in a new campaign to promote Bouygues' enhanced 4G coverage in rural areas. Created by BETC Paris and directed by Emma Luchini via Stink Paris, the humorous spot sees a young girl going to check up on her grandmother in the countryside, after she receives a call with seemingly poor reception. After a happy day of inter-generational bonding over clothes and make-up, the girl heads off... and we discover it was all an elaborate ploy by granny to engineer a visit.
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