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火车线: BBH伦敦的Big Shaq x火车线语音说唱
案例简介:
火车线: BBH伦敦的Big Shaq x火车线语音说唱
案例简介:
Trainline: Big Shaq x Trainline Voice Rap by BBH London
案例简介:
Trainline: Big Shaq x Trainline Voice Rap by BBH London
案例简介:
火车线: BBH伦敦的Big Shaq x火车线语音说唱
暂无简介
Trainline: Big Shaq x Trainline Voice Rap by BBH London
暂无简介
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To celebrate Trainline’s voice app, built for the Google Assistant, Trainline has released a new campaign featuring the first voicebot rap battle of its kind.The film, available on YouTube and Trainline’s website, features rapper Big Shaq going head to head with Trainline’s voice app to demonstrate how the app can help simplify rail journey planning.The film will launch across YouTube, Snapchat and Instagram, with radio across Spotify and Digital Audio channels. In line with Trainline’s Wonderfully Predictable brand platform, the campaign aims to demonstrate how Trainline uses its understanding of travel, travellers and technology to help deliver a more seamless journey experience.The campaign was created by BBH and media planning and buying was by Blue 449.CreditsClient name and title:Lisa Bowcott: European Brand Marketing DirectorSheridan Snellgrove: Head of UK BrandGeorgie Burkes: Brand ManagerAgency name and title:BBH Creative Team: Fred Rodwell and Andy ParsonsBBH Creative Director: Hamish PinnellBBH Strategist: Imali HettiarachchiBBH Strategy Director: Tom RoachBBH Business Lead: Julian BroadheadBBH Account Director: Jazz PowellFilm CreditsBBH Producer: David Lynch and Nicola RidleyBBH Assistant Producer: Rahul RobertsonProduction Company: Burning ReelDirector: Kristian YoungExecutive Producer: Mike HeathDoP: Matt TaylorPost Production: CreepEditor/Editing House: Kristian Young, Burning ReelSound: String and Tins
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