GOALS: - Directing horse racing enthusiasts towards controlled and non-harmful gambling practices - Highlighting SOREC as a socially responsible and committed company towards its customers & community IDEA: The creative idea is to draw an analogy between swimming in the sea and horse racing, creatively and forcefully linking sea-related advice to healthy gambling practices. The ultimate goal is to encourage everyone to navigate the world of gambling with caution, wisdom, and a profound sense of responsibility. The world of horse racing can be captivating and tempting… Just as approaching waves with discernment is crucial, it is equally important to exercise enlightened caution when delving into gambling. The central objective remains to invite everyone to discover the resonances between the sea and gambling: the changing currents of the ocean reflect the ups and downs of gambling, preventive measures at sea echo the financial limits set for gambling, and respecting the rules aligns with the need to not let gambling invade our daily lives. Using symbolic language to highlight this analogy between swimming in the sea and horse racing by comparing the accumulation of gambling tickets to waves that may lead the player towards addiction risks, "drowning," or various dangers if the principles of responsible gambling are not respected.