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Omnitel 岛
案例简介：上下文 领先的立陶宛电信品牌 Omnitel 需要在创新上加强品牌形象 哲学/解决方案 为了实现这一目标，我们在立陶宛使用了一种全新的媒体，second 第二次生命。我们创建了一个立陶宛形的 Omnitel 第二人生岛，包括虚拟比赛，关于立陶宛的信息，以及像著名立陶宛歌手 Andrius Mamontovas 音乐会这样的免费娱乐。 结果 媒体广泛报道。关于 Omnitel 岛的信息从早间新闻传播到商业报纸和互联网的阴暗部分。似乎每个博客作者都对此有意见。在第一个月，1500 多名游客参观了该岛。他们中的大多数都积极参加品牌竞争。Omnitel 岛成为立陶宛国籍的岛屿。立陶宛人习惯了在 SL 上来这里见面。因此，Omnitel 获得了 “lt identity” 奖提名，表彰这个虚拟岛屿在世界上推广立陶宛的名字。
Omnitel 岛
案例简介：Context Omnitel, leading Lithuanian telecommunication brand, needed to strengthen brand image on innovation Philosophy/Solution To achieve that, we used a totally new media in Lithuania, Second Life. We created a Lithuanian shaped Omnitel Second Life island, including virtual competitions, info about Lithuania as well as free fun like famous Lithuanian singer Andrius Mamontovas concert. Results Wide media coverage. The message about the Omnitel Island spread from morning news to business newspapers and the murky parts of the internet. It seems like each blogger had an opinion on it. During the first month, more than 1500 visitors visited the island. Most of them actively taking part in the brand competition. Omnitel island BECAME an island of Lithuanian nationality. Lithuanians got used to coming here to meet each other on SL. As a result, Omnitel was nominated at the 'LT Identity' awards, honoring the virtual island for popularizing the name of Lithuania in the world.
Omnitel Island
案例简介：上下文 领先的立陶宛电信品牌 Omnitel 需要在创新上加强品牌形象 哲学/解决方案 为了实现这一目标，我们在立陶宛使用了一种全新的媒体，second 第二次生命。我们创建了一个立陶宛形的 Omnitel 第二人生岛，包括虚拟比赛，关于立陶宛的信息，以及像著名立陶宛歌手 Andrius Mamontovas 音乐会这样的免费娱乐。 结果 媒体广泛报道。关于 Omnitel 岛的信息从早间新闻传播到商业报纸和互联网的阴暗部分。似乎每个博客作者都对此有意见。在第一个月，1500 多名游客参观了该岛。他们中的大多数都积极参加品牌竞争。Omnitel 岛成为立陶宛国籍的岛屿。立陶宛人习惯了在 SL 上来这里见面。因此，Omnitel 获得了 “lt identity” 奖提名，表彰这个虚拟岛屿在世界上推广立陶宛的名字。
Omnitel Island
案例简介：Context Omnitel, leading Lithuanian telecommunication brand, needed to strengthen brand image on innovation Philosophy/Solution To achieve that, we used a totally new media in Lithuania, Second Life. We created a Lithuanian shaped Omnitel Second Life island, including virtual competitions, info about Lithuania as well as free fun like famous Lithuanian singer Andrius Mamontovas concert. Results Wide media coverage. The message about the Omnitel Island spread from morning news to business newspapers and the murky parts of the internet. It seems like each blogger had an opinion on it. During the first month, more than 1500 visitors visited the island. Most of them actively taking part in the brand competition. Omnitel island BECAME an island of Lithuanian nationality. Lithuanians got used to coming here to meet each other on SL. As a result, Omnitel was nominated at the 'LT Identity' awards, honoring the virtual island for popularizing the name of Lithuania in the world.
Omnitel 岛
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Omnitel Island
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