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普利司通的卡车司机走大路
案例简介：Serviceplan中东宣传道路安全的引人入胜的电影描绘了长途卡车司机的孤独。
普利司通的卡车司机走大路
案例简介：Serviceplan Middle East’s engaging film promoting road safety portrays the loneliness of the long-distance trucker.
Bridgestone’s truckie takes the high road
案例简介：Serviceplan中东宣传道路安全的引人入胜的电影描绘了长途卡车司机的孤独。
Bridgestone’s truckie takes the high road
案例简介：Serviceplan Middle East’s engaging film promoting road safety portrays the loneliness of the long-distance trucker.
普利司通的卡车司机走大路
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Bridgestone’s truckie takes the high road
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Sukhjhinder Singh has driven 1 million km without having an accident; for a man who endures a gruelling 24-hour on-duty schedule with only a couple of hours kip in the back of his truck each shift that is pretty impressive. In Eyes On The Road, sensitively directed by Nixon Freire out of Hanzo Films, Singh outlines the realities of truck-driving life, revealing how he misses his family back in India. He gets a respite from work, however, when Bridgestone arranges for him to take a hot-air balloon trip that affords him an elevated view of the long roads he travels. The online film is part of a social media and digital campaign that kicks off a three-week event in which truck drivers can take part in free, potentially life-saving health checkups at several strategically positioned truck stops in the UAE.
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任意搜索品牌关键词，脑洞创意策划1秒呈现
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一键搜索竞品往年广告，一眼掌握对手市场定位
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