案例简介：EntrySummary 由于流行文化和额外的怀旧之情，这部电影的翻拍是 2017年全球互联网上评论最多的话题之一。这部电影及时上映，以激励穿着万圣节服装的人。所以，在僵尸、鬼魂和吸血鬼流行了 5 年之后，谷歌趋势显示，小丑在 2017年成为第3 种最受欢迎的恐怖服装。对于一个拥有小丑作为竞争对手吉祥物的品牌来说，这是一个千载难逢的机会。 简要解释 在过去的万圣节，我们邀请我们的顾客在我们的餐馆里恶作剧。一天晚上，我们给每个打扮成小丑的人送了一个汉堡。人们加入了这个史诗般的恶作剧，指的是我们主要竞争对手的吉祥物，在万圣节之夜，世界各地的餐馆都挤满了我们。

案例简介：EntrySummary Thanks to pop culture and an extra dose of nostalgia the remake of the movie It was one of the most commented topics on internet in 2017 worldwide. The movie hit the theaters just in time to inspire people in their Halloween costumes. So, after 5 years of the popularity of zombies, ghosts and vampires, Google Trends showed that clowns where emerging as the 3rd most popular scary costume in 2017. That was a once in a lifetime opportunity for a brand that has a clown as its rival's mascot. BriefExplanation In the past Halloween we invited our customers to trick & treat in our restaurants. During one night we gave away a burger to everyone that came dressed as a clown. People joined this epic prank in reference to our main competitor's mascot, got dress to impress and crowded our restaurants during Halloween night all over the world.

可怕的小丑之夜 | Scary Clown Night

案例简介：EntrySummary 由于流行文化和额外的怀旧之情，这部电影的翻拍是 2017年全球互联网上评论最多的话题之一。这部电影及时上映，以激励穿着万圣节服装的人。所以，在僵尸、鬼魂和吸血鬼流行了 5 年之后，谷歌趋势显示，小丑在 2017年成为第3 种最受欢迎的恐怖服装。对于一个拥有小丑作为竞争对手吉祥物的品牌来说，这是一个千载难逢的机会。 简要解释 在过去的万圣节，我们邀请我们的顾客在我们的餐馆里恶作剧。一天晚上，我们给每个打扮成小丑的人送了一个汉堡。人们加入了这个史诗般的恶作剧，指的是我们主要竞争对手的吉祥物，在万圣节之夜，世界各地的餐馆都挤满了我们。

可怕的小丑之夜 | Scary Clown Night

案例简介：EntrySummary Thanks to pop culture and an extra dose of nostalgia the remake of the movie It was one of the most commented topics on internet in 2017 worldwide. The movie hit the theaters just in time to inspire people in their Halloween costumes. So, after 5 years of the popularity of zombies, ghosts and vampires, Google Trends showed that clowns where emerging as the 3rd most popular scary costume in 2017. That was a once in a lifetime opportunity for a brand that has a clown as its rival's mascot. BriefExplanation In the past Halloween we invited our customers to trick & treat in our restaurants. During one night we gave away a burger to everyone that came dressed as a clown. People joined this epic prank in reference to our main competitor's mascot, got dress to impress and crowded our restaurants during Halloween night all over the world.

暂无简介

可怕的小丑之夜 | Scary Clown Night

暂无简介