本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
RHP集团: 兄弟兄弟与家联系
案例简介:
RHP集团: 兄弟兄弟与家联系
案例简介:
RHP Group: Connect With Home by Brother Brother
案例简介:
RHP Group: Connect With Home by Brother Brother
案例简介:
RHP集团: 兄弟兄弟与家联系
暂无简介
RHP Group: Connect With Home by Brother Brother
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
London housing provider RHP Group have produced a landmark short film which has been developed using their tenants stories about what home means to them. This is at a time where the housing sector has been challenged to do more to promote their residents’ own voices.‘Connect with Home’ is underpinned by a poem which has been written based around tenants’ experiences. RHP customers were asked ‘How do you connect with home?’ and were flooded with customer stories which ranged from the funny to the deeply personal and touching. These stories have acted as the basis of the film and are reflected throughout through a series of powerful vignettes.The film, which features real life RHP customers coincides with RHP launching their new long-term campaign also entitled ‘Connect with Home’. The concept reflects RHP’s aspirations that whoever the customer (e.g. social tenants, Shared Ownership buyers or young people stuck in the rent trap) they want them to connect emotionally, socially and digitally to the homes they provide them.CreditsRHPBrother Brother
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息