In Ikea’s first-ever UK Christmas ad, a family is taunted by their bar-spitting kitsch ornaments, who encourage them to defy ‘home shame.’ Tapping into contemporary culture, the ad flies the flag for Grime music that has recently made a resurgence by entering into mainstream music for the first time. And who better to have on board than an artist that Skepta hailed as “the greatest grime MC of all time” – D Double E, who voices the gimcrack ornaments.The campaign will launch with the film across broadcast and VOD TV, cinema and digital media. The 90-, 60- and 20-second edits are fully supported with out-of-home, press, CRM and PR.CreditsAgency: MotherProduction Company: MJZDirector: Tom KuntzMJZ Producer: Emma ButterworthMJZ Production Manager: Daniel GayProduction Designer: Chris OddyDirector of Photography: Chris SoosEditing: Russell Icke at the WhitehouseMusic Supervision: Dave Bass and Arnold Hattingh at Wake the TownSound: 750mphPost: Electric Theatre CollectiveVFX: Electric Theatre CollectiveProducer: Magda KrimitsouCoordinator: Larisa CovaciuCreative Director: James Sindle2D Lead: James Belch3D Lead: Patrick Krafft2D Artists: Chris Fraser, Tomer Epsthein3D Artists: Jordan Dunstall, Ryan Maddox, Mark Bailey, Remy Herisse, Edwin Leeds, Gregory Martin, Nikolai Maderthoner, Will Preston, Stefan Brown, Adrian Lan Sun Luk, Piers Limberg, Zach Pindolia, Olivia Grimmer, Romain Thirion, Richard FryColourist: Luke Morrison