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宜家: 如果
案例简介:Maceo Frost helms这部发人深省、令人回味的电影讲述了宜家为实现更可持续和创新的未来而奋斗的使命。
宜家: 如果
案例简介:Maceo Frost helms this thought-provoking, evocative film about IKEA's mission for a more sustainable and innovative future.
IKEA: What If
案例简介:Maceo Frost helms这部发人深省、令人回味的电影讲述了宜家为实现更可持续和创新的未来而奋斗的使命。
IKEA: What If
案例简介:Maceo Frost helms this thought-provoking, evocative film about IKEA's mission for a more sustainable and innovative future.
宜家: 如果
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IKEA: What If
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Knucklehead director Maceo Frost helms this thought-provoking, evocative film that beautifully portrays IKEA's mission for a more sustainable and innovative future. Shot in grainy soft-focus, it marks a stylistic and tonal departure for the brand's marketing."The role of the film is mainly to inspire co-workers, business partners and suppliers about who IKEA is and want to be. IKEA is more than a place to buy furniture and home accessories. It is a place for people who share a bigger idea," explained brand concept leader, Åsa Nordin. The film was created by Forsman & Bodenfors and produced by Folke Film.
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