Notifica: The App You'll be Glad You Don't Need|APP|广告营销案例【ADGuider广告指南】

Notifica: 你会很高兴你不需要的应用程序

案例简介：结果 Notifica 几乎被世界上每个主要的新闻媒体报道，导致了数亿的公关印象。United We Dream 是该倡议背后的非营利组织，他们的网站和移民社区的资源也增加了 79%。但对我们来说重要的结果是，有需要的移民最终可以获得一种工具，将权力交还给他们。概要对我们这个社会来说，没有比我们的公民权利更大的问题了。作为人类，我们有权利追求我们的生活，而不害怕当局将我们与家人和亲人分开。如果我们是？然后，我们有权寻求法律援助，求助于任何人的保护，不管他们作为移民的身份如何。这是 Notifica 背后的灵感，也是我们创建第一个移动应用程序的原因，该应用程序致力于帮助美国数百万勤奋守法的移民。自 2016 届美国总统选举以来，移民突袭急剧升级，数百万人立即进入了一个不同于以往的驱逐管道。当有人面临移民突袭的潜力时，他们经常感到无能为力和孤独。活动描述 Notifica 是与美国最大的青年主导移民网络联合梦想的产物。Notifica 重新想象了面对残酷移民制度的 1100万人的准备过程。准备的第一步是想出一个计划，但通常家庭对如何驾驭复杂的法律体系和不可预测的移民警察部队一无所知。Notifica 通过解释你的合法权利来帮助你。Notifica 的界面提示您在被拘留的情况下添加所有要留言的人。这些都是通过简单的按钮激活的。Notifica 还将用户直接连接到移民倡导团体 United We 梦想帮助他们准备法律辩护，并将他们与更大的支持社区联系起来。战略 Notifica 是美国最大的青年主导移民网络 United We Dream 发现的结果，即投资技术对于将危机中的社区与他们需要的支持联系起来至关重要。仅仅几个月后，很明显，使用 Facebook 等社交媒体分享突袭新闻往往会导致更多的混乱, 因为没有直接的指令或联系人列表，并且使得一个人的网络不清楚如何帮助。在模拟方面，紧急呼叫列表已经是大多数家庭准备策略中的一个工具，但是如果在交通堵塞的突袭中发生拘留, 有一个断裂的链接，当家人意识到有人失踪时，他们经常会发现。Notifica 是为有限数量的场景创建的，它使用技术和无摩擦界面为脆弱的情况增加确定性。执行下载 Notifica 后，用户可以访问 United We Dream 的资源材料，概述在移民执法突袭中应该做什么。创建帐户和 pin 号码后，用户可以加载紧急联系人信息并添加自定义消息。Notifica 设计的指导原则是简单易用，有助于保护个人隐私。它需要很少的个人信息才能有效。一旦联系人添加了一条消息，姓名和消息将被保存，但不会存储在本地，如果电话最终落入坏人手中，将保护信息。一旦使用 Notifica 按钮部署，应用程序会主动删除手机中的数据、消息和联系信息，因此无法对您或您的亲人使用。Notifica 也可以在没有智能手机的情况下通过座机激活，使用与用户在应用程序上相同的 pin。

Notifica: 你会很高兴你不需要的应用程序

案例简介：Outcome Notifica was covered by almost every major news outlet across the world leading to hundreds of millions of PR impressions. United We Dream, the not-for-profit behind the initiative, also saw a 79% increase in engagement with their website and resources to the immigrant community. But the results that matter to us are that immigrants in need finally have access to a tool that puts power back in their hands. Synopsis There is no issue larger to us as a society than our civil rights. Our rights as humans to pursue our lives free of the fear of authorities separating us from our families and loved ones. If we are? Then we have the right to seek legal assistance, to have recourse to the protection afforded to anyone regardless of their status as an immigrant. This is the inspiration behind Notifica, and the reason we created the first mobile app dedicated to helping millions of hard working law abiding immigrants in the United States. Since the 2016 United States Presidential Election, there has been a dramatic escalation of immigration raids that immediately place millions of people into a deportation pipeline unlike any before.When someone faces the potential of an immigration raid, they often feel powerless and alone. CampaignDescription Notifica is the product of a partnership with United We Dream, the country’s largest youth-led immigrant network. Notifica re-imagines the preparation process for the eleven million people facing a cruel immigration system.The first step to being prepared is coming up with a plan, but often families are in the dark about how to navigate a complicated legal system and an immigration police force that acts unpredictably. Notifica helps by explaining your legal rights. Notifica’s interface prompts you to add all people you want to message in the event you are detained. These are activated with the simple push of a button. Notifica also connected users directly to the immigrant advocacy group United We Dream helping them to prepare a legal defense, and connecting them with a larger community of support. Strategy Notifica is the result of findings by United We Dream, the country’s largest youth-led immigrant network, that investing in technology is crucial to connecting a community in crisis to the support they need. In just a few months, it has become clear that using social media like Facebook to share news about raids often leads to more confusion, since there’s no direct list of instructions or contacts and leaves a person’s network unclear on how to help. On the analog side, an emergency call list is already a tool in most family’s preparation strategy, but if a detention happens during a raid at a traffic stop, there’s a broken link and often families find out when they realize there’s someone missing. Created for a limited number of scenarios in mind, Notifica uses technology and a frictionless interface to add certainty to a fragile situation. Execution Upon downloading Notifica, users can access United We Dream’s resource materials outlining what to do in the event of an immigration enforcement raid. Upon creating an account and pin number, the user can load emergency contact information adding custom messages. The guiding principle of Notifica’s design is simplicity and ease of use to help safeguard one’s privacy. It requires very little personal information to be effective. Once a contact is added with a message, the name and messages are saved but not stored locally, protecting the information if the phone ends up in the wrong hands. Once deployed with the Notifica button, the app proactively deletes the data, messages, and contact information from your phone so it can’t be used against you or loved ones. Notifica can also be activated via landline in the absence of a smartphone using the same pin as the user has on the app.