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和平之旅
案例简介:两个竞争对手在同一辆公共汽车上一起开车去比赛,以表明我们都必须在同一条线上对抗暴力。在巴西,球队到达体育场是一个重要的时刻。通常,每支球队都乘坐自己的公共汽车到达体育场,并受到球迷的欢迎,需要警察。我们邀请了桑托斯足球俱乐部、贝利的永恒队和三届世界冠军圣保罗打破规则。这辆公共汽车被分成两半,携带着两队的颜色,并展示了一份解释这一行动的和平声明。
和平之旅
案例简介:Two rival teams drove to the match together in the same bus to show that against violence we all have to play on the same side.In Brazil, the arrival of teams in the stadium is an important moment. As a rule, each team arrives in its own bus at the stadium and it received by fans, needing police force. We invited Santos FC, Pelé’s eternal team and Sao Paulo, three-time world champion to break the rule. The bus was divided in half carrying the colours of both teams and showing a peace statement that explained the action.
Ride for Peace
案例简介:两个竞争对手在同一辆公共汽车上一起开车去比赛,以表明我们都必须在同一条线上对抗暴力。在巴西,球队到达体育场是一个重要的时刻。通常,每支球队都乘坐自己的公共汽车到达体育场,并受到球迷的欢迎,需要警察。我们邀请了桑托斯足球俱乐部、贝利的永恒队和三届世界冠军圣保罗打破规则。这辆公共汽车被分成两半,携带着两队的颜色,并展示了一份解释这一行动的和平声明。
Ride for Peace
案例简介:Two rival teams drove to the match together in the same bus to show that against violence we all have to play on the same side.In Brazil, the arrival of teams in the stadium is an important moment. As a rule, each team arrives in its own bus at the stadium and it received by fans, needing police force. We invited Santos FC, Pelé’s eternal team and Sao Paulo, three-time world champion to break the rule. The bus was divided in half carrying the colours of both teams and showing a peace statement that explained the action.
和平之旅
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Ride for Peace
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基本信息
- 广告品牌: Brahma Beer
- 发布日期: 2019-01-12
- 行业领域: 烟酒/送礼 , 饮食/特产
- 媒体类别: 短视频 , 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
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