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打开费边的世界
案例简介：战略 我们的任务是找到一种方法让人们意识到和感受透析的真实感受。这是因为肾脏疾病虽然是一种广泛的疾病，但在普通人群中相对未知。我们必须找到一种方法，用一个真实的生活例子，让人们感受到透析是多么有限。由于我们的预算有限，我们需要得到广泛观众的关注，而没有这样做的手段。我们买了一个数字广告牌，让法比安说话。
打开费边的世界
案例简介：Strategy Our task was to find a way to make people realize and feel what it’s really like to be on dialysis. This is due to the fact that although kidney disease is a widespread disease, it is relatively unknown across the general population. We had to find a way, with a real life example, to make people feel how limiting it is to be on dialysis. With our limited budget, we needed to get the attention of a broad audience, without the means to do so. We bought 1 digital billboard and let Fabian do the talking.
Opening Fabian's World
案例简介：战略 我们的任务是找到一种方法让人们意识到和感受透析的真实感受。这是因为肾脏疾病虽然是一种广泛的疾病，但在普通人群中相对未知。我们必须找到一种方法，用一个真实的生活例子，让人们感受到透析是多么有限。由于我们的预算有限，我们需要得到广泛观众的关注，而没有这样做的手段。我们买了一个数字广告牌，让法比安说话。
Opening Fabian's World
案例简介：Strategy Our task was to find a way to make people realize and feel what it’s really like to be on dialysis. This is due to the fact that although kidney disease is a widespread disease, it is relatively unknown across the general population. We had to find a way, with a real life example, to make people feel how limiting it is to be on dialysis. With our limited budget, we needed to get the attention of a broad audience, without the means to do so. We bought 1 digital billboard and let Fabian do the talking.
打开费边的世界
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Opening Fabian's World
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