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梅特斯伍德计划 B
案例简介：木材是混凝土和钢铁的可持续的但被误解的替代品。Mets ä wood 是一家负责任管理森林的优质木材产品供应商。我们想传播对木材可能性的认识，并解决普遍存在的误解。为了达到一个怀疑和分散的专业目标群体，我们必须依靠公关。我们决定展示如何用木头建造标志性的建筑设计。我们称之为连续讲故事平台 b计划。我们的前两个案例是斗兽场和帝国大厦。在前四个月，b计划产生了 350 篇文章，并在八个目标市场达到了 2.25亿人。Mets ä Wood 是一家主要用于建筑目的的优质木制品供应商。所有的木材都可以来源于负责任的管理森林。
梅特斯伍德计划 B
案例简介：Wood is a sustainable but misunderstood alternative to concrete and steel. MetsäWood is a supplier of premium wood products from responsibly managed forests. We wanted to spread awareness of the possibilities of wood and tackle widespread misconceptions. To reach a skeptical and dispersed professional target group, we had to rely on PR. We decided to show how iconic architectural designs could be constructed from wood. We call this continuous storytelling platform Plan B. Our first two cases were the Colosseum and Empire State Building. In the first four months, Plan B generated 350 articles and reached 225 million people in the eight target markets. Metsä Wood is a supplier of premium wood products mainly for construction purposes. All of the wood can be sourced to responsibly managed forests.
Metsä Wood Plan B
案例简介：木材是混凝土和钢铁的可持续的但被误解的替代品。Mets ä wood 是一家负责任管理森林的优质木材产品供应商。我们想传播对木材可能性的认识，并解决普遍存在的误解。为了达到一个怀疑和分散的专业目标群体，我们必须依靠公关。我们决定展示如何用木头建造标志性的建筑设计。我们称之为连续讲故事平台 b计划。我们的前两个案例是斗兽场和帝国大厦。在前四个月，b计划产生了 350 篇文章，并在八个目标市场达到了 2.25亿人。Mets ä Wood 是一家主要用于建筑目的的优质木制品供应商。所有的木材都可以来源于负责任的管理森林。
Metsä Wood Plan B
案例简介：Wood is a sustainable but misunderstood alternative to concrete and steel. MetsäWood is a supplier of premium wood products from responsibly managed forests. We wanted to spread awareness of the possibilities of wood and tackle widespread misconceptions. To reach a skeptical and dispersed professional target group, we had to rely on PR. We decided to show how iconic architectural designs could be constructed from wood. We call this continuous storytelling platform Plan B. Our first two cases were the Colosseum and Empire State Building. In the first four months, Plan B generated 350 articles and reached 225 million people in the eight target markets. Metsä Wood is a supplier of premium wood products mainly for construction purposes. All of the wood can be sourced to responsibly managed forests.
梅特斯伍德计划 B
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Metsä Wood Plan B
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基本信息
- 广告战役： #Metsä Wood Plan B#
- 广告品牌： Metsä Wood Plan B
- 发布日期： 2015-11-01
- 行业领域： 其他
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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