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FHI
案例简介：电晕气泡的出路 挪威公共卫生研究所和POL机构的这则新广告显示了与相关元素泡沫的隔离和社会距离。 泡沫很好地比喻了这场大流行期间的生活，以及它是如何影响工作和餐桌周围的对话的。有了批准的冠状病毒疫苗，走出泡沫回到日常生活的旅程终于可以开始了。 -我们希望那些被推荐接种疫苗的人能够做出明智的选择。为了实现这一目标，我们必须确保以一种相关的方式向民众传达相关信息，NIPH高级营销顾问Anita Daae说。 我们这个时代最期待的事件 竞选活动的任务是告知民众疫苗已经批准和可用，谁将被优先考虑，他们为什么会收到疫苗，以及为什么我们其他人必须再等一会儿。 -这些针对新型冠状病毒肺炎的疫苗也许是我们这个时代最值得期待的事件。每个人都在谈论它。所有新闻媒体都密切关注此案，并且有一个共识，即必须有这样的疫苗才能使我们的生活恢复到更正常的状态。POL的客户总监Marius Eriksen说，很难找到通过良好的沟通传达更激动人心的任务。
FHI
案例简介：The Way Out of the Corona Bubble This new ad from the Norwegian Institute of Public Health and agency POL shows the isolation and social distancing with a relatable element, the bubble. The bubbles are a good metaphor for how life has been during this pandemic, and how it’s shaped the conversations at work and around the dinner table. With approved coronavirus vaccines, the journey out of the bubble and back to everyday life can finally begin. – We want those who are recommended vaccination to be able to make an informed choice. To achieve this, we must ensure that we reach the population with a relevant message in a way that is relatable, says Anita Daae, Senior Marketing Consultant at NIPH. The most anticipated event of our time The campaigns task is to inform the population that the vaccines are approved and available, who will be prioritized, why they will recieve it, and why the rest of us have to wait a little longer. – These vaccines against Covid-19 are perhaps the most anticipated event of our time. Everyone is talking about it. All news outlets follow the case closely, and there is a common understanding that such a vaccine must be in place in order for our lives to return to a more normal state. A more exciting task to convey through good communication is difficult to find, says Marius Eriksen, Account Director at POL.
FHI
案例简介：电晕气泡的出路 挪威公共卫生研究所和POL机构的这则新广告显示了与相关元素泡沫的隔离和社会距离。 泡沫很好地比喻了这场大流行期间的生活，以及它是如何影响工作和餐桌周围的对话的。有了批准的冠状病毒疫苗，走出泡沫回到日常生活的旅程终于可以开始了。 -我们希望那些被推荐接种疫苗的人能够做出明智的选择。为了实现这一目标，我们必须确保以一种相关的方式向民众传达相关信息，NIPH高级营销顾问Anita Daae说。 我们这个时代最期待的事件 竞选活动的任务是告知民众疫苗已经批准和可用，谁将被优先考虑，他们为什么会收到疫苗，以及为什么我们其他人必须再等一会儿。 -这些针对新型冠状病毒肺炎的疫苗也许是我们这个时代最值得期待的事件。每个人都在谈论它。所有新闻媒体都密切关注此案，并且有一个共识，即必须有这样的疫苗才能使我们的生活恢复到更正常的状态。POL的客户总监Marius Eriksen说，很难找到通过良好的沟通传达更激动人心的任务。
FHI
案例简介：The Way Out of the Corona Bubble This new ad from the Norwegian Institute of Public Health and agency POL shows the isolation and social distancing with a relatable element, the bubble. The bubbles are a good metaphor for how life has been during this pandemic, and how it’s shaped the conversations at work and around the dinner table. With approved coronavirus vaccines, the journey out of the bubble and back to everyday life can finally begin. – We want those who are recommended vaccination to be able to make an informed choice. To achieve this, we must ensure that we reach the population with a relevant message in a way that is relatable, says Anita Daae, Senior Marketing Consultant at NIPH. The most anticipated event of our time The campaigns task is to inform the population that the vaccines are approved and available, who will be prioritized, why they will recieve it, and why the rest of us have to wait a little longer. – These vaccines against Covid-19 are perhaps the most anticipated event of our time. Everyone is talking about it. All news outlets follow the case closely, and there is a common understanding that such a vaccine must be in place in order for our lives to return to a more normal state. A more exciting task to convey through good communication is difficult to find, says Marius Eriksen, Account Director at POL.
FHI
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基本信息
- 广告品牌： NIPH - Norwegian Institute of Public Health
- 发布日期： 2021
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 微电影
- 广告语言： 英语
- 媒介平台： 网络
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