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# Justaddski
案例简介：《巅峰表演》呼吁来自世界各地的滑雪者提前开始这个赛季，拍摄照片，为他们的正常生活增添滑雪的乐趣。目的是在标签 # justaddski 下捕捉滑雪季节的所有方面; 从漫长的等待、预期、训练前开始，然后转向粉末转弯、跌落, 和朋友一起的美好时光，去那个特别的高峰旅行。上传的每张照片都将有助于为奥地利 Zillertal Hintertux 冰川的雪机充电。上传的图片越多，它会产生更多的雪。# Justaddski 的消费者也将有机会从新的高峰表演滑雪系列中赢得优质商品，随着奥地利冰川度假村的新鲜雪的形成，更多的奖品将会获得。这场运动由完美的傻瓜和巅峰表演共同创造，旨在庆祝他们的新滑雪系列，并鼓励滑雪者通过促进激活尽早开始他们的赛季。它旨在建立 Peak Performance 的 Instagram following，所有标签照片将在 www.justaddski.com 发布，消费者也可以在整个活动中看到积雪。比赛将持续一个月，最好的整体照片赢得了两人去齐勒尔塔尔 Hintertux 冰川的旅行。该活动将在所有高峰表现社交渠道中启动, 在零售领域，在全球合作伙伴和分销商之间，有针对体育和时尚媒体的公关支持，也有针对预卷和数字横幅的公关支持。
# Justaddski
案例简介：Peak Performance is calling on skiers from all over the world to start the season early by taking photos that add skiing to their normal lives. The aim is to capture all aspects of the ski season under the hashtag #justaddski; starting off with the long wait, the anticipation, pre-training and then switching to powder turns, drops, the good times with friends and touring to that special peak. Each photo uploaded will help charge up a snow machine at the Hintertux Glacier at Zillertal in Austria. The more pictures uploaded, the more snow it will produce. Consumers who #justaddski will also earn the chance to win premium items from the new Peak Performance Ski Collection, with more prizes becoming available as the fresh snow builds at the Austrian glacier resort. The campaign, created by Perfect Fools together with Peak Performance, is designed to celebrate their new ski collection and encourage skiers to start their season as early as possible by contributing to the activation. It aims to build Peak Performance’s Instagram following, All hashtagged photos will be published at www.justaddski.com, where consumers will also be able to see the snow pile up throughout the campaign. The competition will run for a month, with the best overall photo winning a trip for two to the Hintertux Glacier at Zillertal. The campaign will be activated in all Peak Performance social channels, in retail and among partners and distributors worldwide backed up by PR targeted at sports and fashion press as well as targeted pre-rolls and digital banners.
#justaddski
案例简介：《巅峰表演》呼吁来自世界各地的滑雪者提前开始这个赛季，拍摄照片，为他们的正常生活增添滑雪的乐趣。目的是在标签 # justaddski 下捕捉滑雪季节的所有方面; 从漫长的等待、预期、训练前开始，然后转向粉末转弯、跌落, 和朋友一起的美好时光，去那个特别的高峰旅行。上传的每张照片都将有助于为奥地利 Zillertal Hintertux 冰川的雪机充电。上传的图片越多，它会产生更多的雪。# Justaddski 的消费者也将有机会从新的高峰表演滑雪系列中赢得优质商品，随着奥地利冰川度假村的新鲜雪的形成，更多的奖品将会获得。这场运动由完美的傻瓜和巅峰表演共同创造，旨在庆祝他们的新滑雪系列，并鼓励滑雪者通过促进激活尽早开始他们的赛季。它旨在建立 Peak Performance 的 Instagram following，所有标签照片将在 www.justaddski.com 发布，消费者也可以在整个活动中看到积雪。比赛将持续一个月，最好的整体照片赢得了两人去齐勒尔塔尔 Hintertux 冰川的旅行。该活动将在所有高峰表现社交渠道中启动, 在零售领域，在全球合作伙伴和分销商之间，有针对体育和时尚媒体的公关支持，也有针对预卷和数字横幅的公关支持。
#justaddski
案例简介：Peak Performance is calling on skiers from all over the world to start the season early by taking photos that add skiing to their normal lives. The aim is to capture all aspects of the ski season under the hashtag #justaddski; starting off with the long wait, the anticipation, pre-training and then switching to powder turns, drops, the good times with friends and touring to that special peak. Each photo uploaded will help charge up a snow machine at the Hintertux Glacier at Zillertal in Austria. The more pictures uploaded, the more snow it will produce. Consumers who #justaddski will also earn the chance to win premium items from the new Peak Performance Ski Collection, with more prizes becoming available as the fresh snow builds at the Austrian glacier resort. The campaign, created by Perfect Fools together with Peak Performance, is designed to celebrate their new ski collection and encourage skiers to start their season as early as possible by contributing to the activation. It aims to build Peak Performance’s Instagram following, All hashtagged photos will be published at www.justaddski.com, where consumers will also be able to see the snow pile up throughout the campaign. The competition will run for a month, with the best overall photo winning a trip for two to the Hintertux Glacier at Zillertal. The campaign will be activated in all Peak Performance social channels, in retail and among partners and distributors worldwide backed up by PR targeted at sports and fashion press as well as targeted pre-rolls and digital banners.
# Justaddski
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#justaddski
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基本信息
- 广告战役： ##justaddski#
- 广告品牌： Peak Performance
- 发布日期： 2015-09-01
- 行业领域： 生活服务 , 户外服装 , 户外用品
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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