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午餐盒
案例简介：挪威电影关于彼此关心的重要性在短短几天内就覆盖了10000万多人。 在短短几天内，10000万多人观看了一段旨在招募更多挪威寄养家庭的感人视频，远远超出了居住在挪威的5、300万人的目标受众。在撰写本文时，它每小时增加100万次观看次数。 该视频已被病毒网站共享，例如9GAG (链接到此处的帖子) 和有关沉默的所有内容 (链接到此处的帖子)。 挪威儿童，青年和家庭事务局 (Bufdir) 在Facebook上发布的信息视频旨在通过显示解决方案通常比您想象的要近，从而招募更多的挪威寄养家庭。挪威需要更多的寄养家庭，该视频旨在表明，最好的解决方案通常可以在孩子的邻居和亲戚中找到。 该视频名为 “午餐盒”，由挪威广告公司Kitchen Leo Burnett制作，由Einar Film和导演Jens Lien制作。 -很高兴看到来自一个小国的小视频可以在世界范围内如此迅速地传播。它显示了创造力是如何超越国界的，在一个恐惧每天都在增加的世界里，我们都需要相信人类仍然是美好的。我认为这段视频传播开来，显示了寄养家庭的重要性，以及在这种情况下人们互相帮助的自然程度，撰稿人Kitchen Leo Burnett Bendik Romstad说。 -在只有10% 观众观看带有声音的视频的频道中，对我们来说，使故事直接而温暖，而无需传达对话或复杂的消息，这一点很重要。该视频的全球传播证明，以视觉吸引人的方式讲述的好故事仍然设法在人们中产生参与和反应，Romstad结束了。
午餐盒
案例简介：Norwegian film about the importance of caring for each other reaches over 100 million people in just a few days. In just a few days, a heart-warming video aimed at recruiting more Norwegian foster homes has been seen by over 100 million people, spreading far and wide beyond the target audience of the 5,3 million people living in Norway. At the time of writing, it increases by 1 million views per hour. The video has been shared by viral sites such as 9GAG (link to the post here) and Everything about Silence (link to the post here). The Norwegian Directorate for Children, Youth and Family Affairs’ (Bufdir) information video on Facebook is aimed at recruiting more Norwegian foster homes by showing that solutions are often closer than you think. There is a need for more foster homes in Norway, and the video aims to show that the best solution often can be found in the child’s neighbourhood and relations. The video, named “Lunchbox”, is made by the Norwegian advertising agency Kitchen Leo Burnett and is produced by Einar Film with director Jens Lien. - It’s fun to see that a small video from a small country can spread so fast all over the world. It shows how creativity is beyond borders, and that in a world where fear is increased by each day, we all have a need to believe that humanity is still good. I think this video going viral shows how important the matter of foster homes is, and how natural it is for people to help each other in such a situation, says Bendik Romstad, Copywriter Kitchen Leo Burnett. - In a channel where as few as 10 % of the viewers watch a video with sound, it was important for us to make the story direct and warm, without relaying on dialogue or complicated messages. The global spread of the video is proof that good stories, told in a visual appealing way, still manages to create engagement and reactions in people, Romstad closes.
The Lunchbox
案例简介：挪威电影关于彼此关心的重要性在短短几天内就覆盖了10000万多人。 在短短几天内，10000万多人观看了一段旨在招募更多挪威寄养家庭的感人视频，远远超出了居住在挪威的5、300万人的目标受众。在撰写本文时，它每小时增加100万次观看次数。 该视频已被病毒网站共享，例如9GAG (链接到此处的帖子) 和有关沉默的所有内容 (链接到此处的帖子)。 挪威儿童，青年和家庭事务局 (Bufdir) 在Facebook上发布的信息视频旨在通过显示解决方案通常比您想象的要近，从而招募更多的挪威寄养家庭。挪威需要更多的寄养家庭，该视频旨在表明，最好的解决方案通常可以在孩子的邻居和亲戚中找到。 该视频名为 “午餐盒”，由挪威广告公司Kitchen Leo Burnett制作，由Einar Film和导演Jens Lien制作。 -很高兴看到来自一个小国的小视频可以在世界范围内如此迅速地传播。它显示了创造力是如何超越国界的，在一个恐惧每天都在增加的世界里，我们都需要相信人类仍然是美好的。我认为这段视频传播开来，显示了寄养家庭的重要性，以及在这种情况下人们互相帮助的自然程度，撰稿人Kitchen Leo Burnett Bendik Romstad说。 -在只有10% 观众观看带有声音的视频的频道中，对我们来说，使故事直接而温暖，而无需传达对话或复杂的消息，这一点很重要。该视频的全球传播证明，以视觉吸引人的方式讲述的好故事仍然设法在人们中产生参与和反应，Romstad结束了。
The Lunchbox
案例简介：Norwegian film about the importance of caring for each other reaches over 100 million people in just a few days. In just a few days, a heart-warming video aimed at recruiting more Norwegian foster homes has been seen by over 100 million people, spreading far and wide beyond the target audience of the 5,3 million people living in Norway. At the time of writing, it increases by 1 million views per hour. The video has been shared by viral sites such as 9GAG (link to the post here) and Everything about Silence (link to the post here). The Norwegian Directorate for Children, Youth and Family Affairs’ (Bufdir) information video on Facebook is aimed at recruiting more Norwegian foster homes by showing that solutions are often closer than you think. There is a need for more foster homes in Norway, and the video aims to show that the best solution often can be found in the child’s neighbourhood and relations. The video, named “Lunchbox”, is made by the Norwegian advertising agency Kitchen Leo Burnett and is produced by Einar Film with director Jens Lien. - It’s fun to see that a small video from a small country can spread so fast all over the world. It shows how creativity is beyond borders, and that in a world where fear is increased by each day, we all have a need to believe that humanity is still good. I think this video going viral shows how important the matter of foster homes is, and how natural it is for people to help each other in such a situation, says Bendik Romstad, Copywriter Kitchen Leo Burnett. - In a channel where as few as 10 % of the viewers watch a video with sound, it was important for us to make the story direct and warm, without relaying on dialogue or complicated messages. The global spread of the video is proof that good stories, told in a visual appealing way, still manages to create engagement and reactions in people, Romstad closes.
午餐盒
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The Lunchbox
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