The Butcher The Baker|海报/平面|广告营销案例【ADGuider广告指南】

面包师屠夫

案例简介：结果 “徽标中的隐藏显示总是给我们的客户带来微笑，并开始对话。它帮助我们获得了很多兴趣和新客户。这已经成为收银台和镇上的话题。新品牌带来了出色的公关，包括在《晚间电讯报》中亮相。品牌和我们的产品一样被谈论。“-- 大卫·韦伯斯特 (David Webster)，虽然是最近才推出的 (自2017年2月以来)，但面包师屠夫的新品牌正在邓迪引起人们的关注，并帮助这家商店建立了优质肉类和面包的传统和手工供应商。自由!! 运动描述屠夫和面包师？!显然，我们想起了18世纪古老的童谣 “Rub-a-dub”，其中一行特别引起了我们的注意: “屠夫，面包师，烛台制作者”。我们保持简单的名称: 屠夫面包师，并创建了一个烛台形状的徽标。烛台内倒立着屠夫和面包师的轮廓，嬉戏地提醒观众押韵。概要第三代工匠面包店和备受喜爱的家庭屠宰场联手，正在寻找一种新的身份，以引起苏格兰邓迪当地人的注意。我们被要求提出一种身份，以当代和创新的方式将两个传统机构结合起来。拥有苏格兰传统的历史，历史悠久的家庭竞争以及对工艺和品质的内在自豪感，我们简直不敢相信自己的运气! 战略在为商店招牌，名片和手袋制作副本时，我们看到了一个机会，可以通过有趣的方式传达商业信息。我们忠于熟悉的节奏轻快和押韵模式的 “Rub-a-dub”，我们寻找机会与第三行一起玩，以创造一种阴谋和创造力…… 并使人们微笑。执行徽标-屠夫和面包师都以竞争激烈的姿态挥舞着他们的交易工具。当它们在负空间中聚在一起时，它会创建一个烛台，但也会增加一些传统的苏格兰家庭张力。徽标的3d打印为包括标牌在内的应用程序增加了细节，深度和工艺。这有助于客户参与并确认产品质量。徽标和副本已应用于商店海报和标牌，围裙，袋子，送货车，装饰烛台; 并为商店娱乐创建了儿童zoetrope。沟通方式反映了项目本身-传统的基础通过令人惊讶的灵活性和创造力保持了相关性。

面包师屠夫

案例简介：Outcome “The hidden reveal within the logo always brings a smile to the faces of our customers and starts a conversation. It has helped us gain a lot of interest and new customers. It’s become a talking point at the till and in the town. The new branding has led to great PR including being featured in the Evening Telegraph. The branding has become talked about as much as our product.” – David Webster, Founder Although only recently launched (since February 2017), the new brand for The Butcher The Baker is turning heads in Dundee and has helped establish the shop as a traditional and artisan supplier of fine quality meat and breads. Freedom!! CampaignDescription A butcher and a baker?! Obviously, we were reminded of the old 18th-century nursery rhyme ‘Rub-a-dub-dub’, and one line caught our attention in particular: ‘The Butcher, The Baker, The Candlestick Maker’. We kept the name simple: The Butcher The Baker and created a logo that takes the shape of a candlestick. Inverted within the candlestick are the silhouettes of the butcher and the baker, playfully reminding the viewer of the rhyme. Synopsis A third-generation artisan bakery and a much loved, family-owned butchery joined forces and were looking for a new identity that would catch the attention of the locals in Dundee, Scotland.We were asked to come up with an identity that would unite two traditional establishments in a contemporary and innovative way. With a history steeped in Scottish tradition, historical family rivalries, and an inherent pride in craft and quality, we couldn’t believe our luck! Strategy When crafting copy for the shop signs, business cards and bags, we saw an opportunity to convey a commercial message with a playful twist. Remaining true to the familiar rhythmic lilt and rhyming pattern of ‘Rub-a-dub-dub’, we looked for opportunities to play with the third line in order to create a sense of intrigue and creativity… and make people smile. Execution Logo - The Butcher and Baker both brandish the tools of their trades in a slightly competitive stance. When they come together in negative space it creates a candlestick but also adds a little traditional Scottish family tension.3D Prints of the logo added detail, depth and craft to applications including signage. This helped customer engagement and confirmed the quality of the product.The logo and copy have been applied across shop posters and signage, aprons, bags, delivery vans, ornamental candlesticks; and a zoetrope for kids has been created for instore entertainment. The style of communication mirrors the project itself – a traditional foundation kept relevant through surprising flexibility and inventiveness.