携手创意代理商 72andSunny 阿姆斯特丹，可口可乐在欧洲推出「开启为更好（Open to Better）」限量主题罐，包括品牌旗下可口可乐、零度可乐（Coke Zero）、健怡可乐（Diet Coke）等产品上一侧的品牌 Logo，均被替换为各种暖心文案，其中的空白处留给消费者自行填写。罐身上的文案多种多样，包括「我承诺，为了你我会xxx（I promise to xxx just for you）」、「你说得对，是时候我将xxx（You’re right, it’s time for me to xxx）」、「在xxx方面我不是最厉害的，但是我会努力（I’m not the best at xxx but I’ll try）」等话语。粉丝可以登录品牌官网：选择文案，选择可乐品种，添加空白处，就可以花费 4.25 美元（不含运费）获得一瓶属于自己的定制可乐。品牌同期推出系列广告小品，真实记录不同消费者提笔填写可乐罐的暖心瞬间：包括退休的舞蹈爱好者、钢琴家、街头艺人等均一一出镜，传递 2021 开年之际的愉悦感动。Coca-Cola  2021 Open to Better 系列广告之一Coca-Cola  2021 Open to Better 系列广告之二Coca-Cola  2021 Open to Better 系列广告之三CREDITSAGENCY 72andSunny Amsterdam Executive Creative Director Laura Visco Creative Director Emiliano Trierveiler Sr Designer Pauline Sall Sr Writer Jorge Brandao Writer Dimitri Deneuville Designer David Diankanguila Strategy Director Armando Potter Comms Strategist Charlotte Rubesa Group Brand Director Rob Conibear Brand Director Angelina Joy Brand Manager Marie Henaff Director of Production Stephany Oakley Executive Producer Jennifer Cursio Sr Film Producer Eline Bakker Sr Business Affairs Manager Melissa KincaidFILM PRODUCTION PRODUCTION COMPANY Stink Films London Director Keith McCarthy Director of Photography Joe Cook Producer Lucy Gossage Production Manager Poppy ShaftoEDITING COMPANY Trim London Editor James Forbes-Robertson AUDIO POST Wave London Sound Designer/Mixer Ed DownhamMUSIC Music Company HumanPOST PRODUCTION VFX Supervisor Guillaume Weiss Colorist Guillaume Weiss VFX Producer Tamara Mennell