In time for Labor Day weekend, Dixie rolled out a campaign featuring ‘deadzone diners’ - pop-up restaurants without cell phone service - in the hopes of encouraging people to put down their phones once in a while so they can actually enjoy some real human interaction. The initiative is part of Dixie’s ongoing ‘Be More Here’ campaign, which encourages people to enjoy meals without the distraction of texts, apps and calls. For its latest effort, the brand set up three ‘deadzone diners’ throughout Los Angeles to give people a chance to enjoy a free meal without the distraction of technology. At locations including a cave and a former Federal Reserve Bank vault, attendees could enjoy snacks like Dropped Call Carrots, No-Fi Pie and Can’t-Comment Croissants. Carla Hall, restauranteur and co-host of ABC’s ‘The Chew,’ helped create the menu for the event, and some of her recipes can be found on Dixie’s site. The paper products brand has also partnered with BuzzFeed to create content around its ‘deadzone diner’ campaign.CreditsCreative Chairman: David DrogaChief Creative Officer: Ted RoyerExecutive Creative Director: Neil HeymanCreative Directors: Devon Hong, Tara Lawall, Jeff ScardinoCopywriter: Mietta McFarlaneArt Director: Luke ChardJr. Copywriter: Ted MeyerJr. Art Director: Tommaso FontanellaExecutive Design Director: Rob TrostleDesign Director: Rich GrecoSenior Designer: Nate MooreUX Designer: Brett StillerDesign Intern: Ian PlathChief Creation Officer: Sally-Ann DaleHead of Interactive Production: Niklas LindstromExecutive Interactive Producer: Tasha CroninSenior Social Producer: Chris ParkeSocial Producer: Gabrielle NicolettiGlobal Chief Strategy Officer: Jonny BauerGroup Strategy Director: Elaine PurcellStrategist: Newman GrangerSenior Communications Strategist: Delphine McKinleySenior Data Strategist: Brad MumbrueData Strategist: Remy LupicaExecutive Group Director: Brett EdgarAccount Director: Ross GillisAccount Manager: Ashton AtlasAssociate Account Manager: Kyra GembkaProject Managers: Nicole Spaeth, Michelle YeeProduction Company: SnippiesDirector: Roman LuckDOP: Roman LuckExecutive Producer: Tom DicerboProducer: Shelley MaclachlanEditorial: SnippiesEditor: Tim HicksonAssistant Editor: Jake BirnbaumExecutive Producer: Tom DicerboProducer: Shelley MaclachlanPost Production: SnippiesExecutive Producer: Tom DicerboProducer: Shelley MaclachlanMusic: APM(Song/composer/etc. to suit): Pretty BabySound: SnippiesMixer: Tim HicksonExperiential Production Company: na collectiveExecutive Producer: Jim StriebichProducer: Nicolette CoanPhotographer: Rich Fury