Loctite Kintsuglue|短视频|广告营销案例【ADGuider广告指南】

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Loctite Kintsuglue

案例简介：这个概念和产品名称是由一个古老的日本传统启发的。Kintsugi 是一种古老的修复碎瓷的技术，在胶水中加入金漆。Kintsugi 背后的哲学不仅重视对象，也重视其不完善之处，认为它们是美丽的。通过接受这种态度，我们的新竞选口号诞生了: “这是完美的”。在我们的 TVC 中，我们正在带领人们快速进入一个疯狂、多彩的世界，庆祝我们新产品的力量 -- 以及我们能够保留我们喜欢的物品的事实。

Loctite Kintsuglue

案例简介：The concept as well as the product name were inspired by an old Japanese tradition. Kintsugi is the ancient technique of repairing broken porcelain with gold lacquer added to the glue. The philosophy behind Kintsugi is one that not only values the object, but also its imperfections, seeing them as something beautiful.By embracing this attitude, our new campaign motto was born: “It’s perfect”. In our TVC we are taking people onto a fast journey into a crazy, colorful world, celebrating the powers of our new product – and the fact that we get to keep the items that we love.