本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
纳科商店
案例简介:近年来,由于新的电视连续剧,纪录片和麻醉品旅游,麻醉品文化得到了复兴,这使人们越来越钦佩。为了面对人们对麻醉品骄傲背后的现实,奥美·哥伦比亚 (Ogilvy Colombia) 创建了一个官方网站NarcoStore,该网站的设计产品受到麻醉品文化的启发,起到了诱饵的作用-当人们试图购买它们时,他们看到了麻醉品受害者的证词-贩运带有明确的信息: 反思麻醉品文化美化的背后是什么,而是向基金会捐赠同样的金额。
纳科商店
案例简介:In recent years there has been a revival of narco culture thanks to new TV series, documentaries and narco-tourism, which has resulted in an increasing sense of admiration. To confront people with the reality behind narco-pride, Ogilvy Colombia created NarcoStore, an official website with specially designed products inspired by narco culture that worked as a decoy – when people tried to buy them they saw a testimonial of a victim of narco-trafficking with a clear message: to reflect on what’s behind the glorification of narco culture and instead donate the same amount to the foundation.
Narcostore.co
案例简介:近年来,由于新的电视连续剧,纪录片和麻醉品旅游,麻醉品文化得到了复兴,这使人们越来越钦佩。为了面对人们对麻醉品骄傲背后的现实,奥美·哥伦比亚 (Ogilvy Colombia) 创建了一个官方网站NarcoStore,该网站的设计产品受到麻醉品文化的启发,起到了诱饵的作用-当人们试图购买它们时,他们看到了麻醉品受害者的证词-贩运带有明确的信息: 反思麻醉品文化美化的背后是什么,而是向基金会捐赠同样的金额。
Narcostore.co
案例简介:In recent years there has been a revival of narco culture thanks to new TV series, documentaries and narco-tourism, which has resulted in an increasing sense of admiration. To confront people with the reality behind narco-pride, Ogilvy Colombia created NarcoStore, an official website with specially designed products inspired by narco culture that worked as a decoy – when people tried to buy them they saw a testimonial of a victim of narco-trafficking with a clear message: to reflect on what’s behind the glorification of narco culture and instead donate the same amount to the foundation.
纳科商店
暂无简介
Narcostore.co
暂无简介
基本信息
- 广告战役: #Colombia con Memoria Foundation-网络-a592#
- 广告品牌: Colombia con Memoria Foundation
- 发布日期: 2020
- 行业领域: 公益慈善 , 公共事业
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善