Welcome to Haaland|微电影,短视频|广告营销案例【ADGuider广告指南】

欢迎来到Haaland

案例简介：挪威代理商TRY在新广告中祝您 “欢迎来到Haaland”，这些广告取笑了全世界对挪威最大的体育明星的无知。挪威足球运动员Erling Braut Haaland在过去的几年中席卷了整个世界，他的爆炸性，特色奔跑，临床整理和激烈的生活方式使专家和球迷感到困惑。对于挪威来说，全球足球明星很少，而且相距甚远。挪威是一个以体育成就而闻名的国家，而更多的国家则是 “斯堪的纳维亚半岛的那些国家之一”，或者对某些国家来说，甚至瑞典的首都。这部电影使Haaland成为人们关注的焦点，因为他打进了另一个进球，使一些英国酒吧的人陷入了关于他来自哪里的对话。从那开始，我们开始了一次 “哈兰” 之旅，一个融合了挪威刻板印象和狂野幻想的地方-这部电影是一项运动的一部分，该运动将Norsk Tipping (挪威国家博彩公司) 定位为挪威体育专家，自1948年以来，它们一直是其中不可或缺的一部分，为抵御国际博彩公司的竞争而建立的策略，以及它们在挪威的知名度不断提高。Norsk Tipping将其所有利润贡献给挪威各级体育和组织，因此，自从Haaland还是个孩子以来，他就一直是Haaland职业生涯的一小部分，他在挪威西海岸的一个小镇上玩耍。挪威TRY为Norsk Tipping创建的电影广告，类别为: 赌博。

欢迎来到Haaland

案例简介：Norwegian agency TRY wishes you “Welcome to Haaland” in new ads that pokes fun at the world’s ignorance around Norway’s biggest sports stars. Norwegian soccer player Erling Braut Haaland has taken the world by storm in the past couple of years, baffling experts and fans alike with his explosive, characteristic runs, clinical finishing, and intense way of being. Global soccer stars are few and far between for Norway – a country known less for sports accomplishments and more for being “one of those countries in Scandinavia”, or to some, even the capital of Sweden. The film puts Haaland at the center of attention as he scores yet another goal, catapulting some British pub-goers into a conversation about where he’s from. From there on we’re taken on a journey into “Haaland”, a place that mixes Norwegian stereotypes and wild fantasy- The film is part of a campaign that positions Norsk Tipping (The National Norwegian Betting company) as the experts on Norwegian sports, of which they’ve been an integral part of since 1948, a strategy built to fend off the competition from international betting companies, and their increased popularity in the Norwegian marked. Norsk Tipping contributes all their profits to Norwegian sports and organizations on all levels, and thus, have been a small part of Haaland’s career ever since he was a kid playing on small fields in a small town on the west coast of Norway. Film advertisement created by TRY, Norway for Norsk Tipping, within the category: Gambling.