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# SnackHolidays
案例简介：Transavia 生产了我们每天吃的零食; 薯片、糖果、谷物条、巧克力棒甚至碳酸饮料。总共为这一独特的操作设计和制作了 10,000 多个数据包。与法国知名零售商建立了独家合作伙伴关系: 家乐福集团 (n-1 欧洲大众经销商) 、 Selecta (法国 n-1 自动售货机品牌) 和 MK2 影院。但是这样一个原创的促销活动需要伴随着媒体运动来展示这场革命: 数字和经典广告牌是沿着消费者通往地下平台和购物中心销售点的道路铺成的。我们以双重含义的说法劫持了食品行业的代码，以支持这一事实，即这是一个广告业务，而是真正的小吃，在其中你可以找到真正的机票。 结果 + 64% 搜索。+ 网站流量 78%。+ 41% 预订。1300万 Facebook 印象。+ 6 716 喜欢在 Facebook 上。469 664 脸谱网的订婚。300万推特印象。150 万欧元免费媒体
# SnackHolidays
案例简介：Transavia has produced treats that we consume daily; chips, sweets, cereal bars, chocolate bars and even fizzy drinks. Altogether, more than 10,000 packets have been designed and produced for this unique operation. Exclusive partnerships with well-known French retailers have been set up: Carrefour group (N°1 European mass distributor), Selecta (N°1 vending machine brand in France) and MK2 cinemas. But such an original promotion needed an accompanying media campaign to showcase this revolution: digital and classic billboards were paved along the consumer's path towards sale points on underground platforms and in shopping centres. We hijacked the codes of the food industry with double-meaning claims to support the fact that this was an advertising operation, but real snacks, inside which you could find real plane tickets. Results + 64% search. + 78% website traffic. + 41% bookings. 13 million Facebook impressions. + 6 716 likes on Facebook. 469 664 facebook’s engagement. 3 million Twitter impressions. 1,5 million euros free media
#SnackHolidays
案例简介：Transavia 生产了我们每天吃的零食; 薯片、糖果、谷物条、巧克力棒甚至碳酸饮料。总共为这一独特的操作设计和制作了 10,000 多个数据包。与法国知名零售商建立了独家合作伙伴关系: 家乐福集团 (n-1 欧洲大众经销商) 、 Selecta (法国 n-1 自动售货机品牌) 和 MK2 影院。但是这样一个原创的促销活动需要伴随着媒体运动来展示这场革命: 数字和经典广告牌是沿着消费者通往地下平台和购物中心销售点的道路铺成的。我们以双重含义的说法劫持了食品行业的代码，以支持这一事实，即这是一个广告业务，而是真正的小吃，在其中你可以找到真正的机票。 结果 + 64% 搜索。+ 网站流量 78%。+ 41% 预订。1300万 Facebook 印象。+ 6 716 喜欢在 Facebook 上。469 664 脸谱网的订婚。300万推特印象。150 万欧元免费媒体
#SnackHolidays
案例简介：Transavia has produced treats that we consume daily; chips, sweets, cereal bars, chocolate bars and even fizzy drinks. Altogether, more than 10,000 packets have been designed and produced for this unique operation. Exclusive partnerships with well-known French retailers have been set up: Carrefour group (N°1 European mass distributor), Selecta (N°1 vending machine brand in France) and MK2 cinemas. But such an original promotion needed an accompanying media campaign to showcase this revolution: digital and classic billboards were paved along the consumer's path towards sale points on underground platforms and in shopping centres. We hijacked the codes of the food industry with double-meaning claims to support the fact that this was an advertising operation, but real snacks, inside which you could find real plane tickets. Results + 64% search. + 78% website traffic. + 41% bookings. 13 million Facebook impressions. + 6 716 likes on Facebook. 469 664 facebook’s engagement. 3 million Twitter impressions. 1,5 million euros free media
# SnackHolidays
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#SnackHolidays
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基本信息
- 广告战役： ##SnackHolidays#
- 广告品牌： Transavia.com
- 发布日期： 2015-06-01
- 行业领域： 生活服务 , 旅游/娱乐
- 媒体类别： 短视频
- 广告语言： 法语
- 媒介平台： 网络
- 获得奖项：
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