#SnackHolidays|短视频|广告营销案例【ADGuider广告指南】

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# SnackHolidays

案例简介：租赁概述为什么这个条目适合直接营销。法国航空集团的低成本公司 Transavia 通过引入一种新的度假方式 -- SnackHolidays -- 动摇了低成本市场。在预订过程中，没有更多的电脑冻结或者糟糕的 WIFI 连接阻止你看到公司提供的诱人促销活动。今天，你可以像每周购物一样购买机票/当你最需要的时候: 在无休止的超市排队，或者在地下平台上。你所要做的就是: 1.去最近的超市 2. 为里斯本 3 买一个零食假期。吃包里的糖果 4. 输入在 snackholidays.com 5 网站上的数据包内找到的代码。收到确认后，飞往里斯本，这是一种快速简单的方式，可以随时随地享受假期。有了 # SnackHolidays 和 Transavia，旅行从未如此简单! 创意执行 Transavia 生产了我们每天吃的零食; 薯片、糖果、谷物条、巧克力棒甚至碳酸饮料。总共为这一独特的操作设计和制作了 10,000 多个数据包。与法国知名零售商建立了独家合作伙伴关系: 家乐福集团 (n-1 欧洲大众经销商) 、 Selecta (法国 n-1 自动售货机品牌) 和 MK2 影院。但是这样一个原创的促销活动需要伴随着媒体运动来展示这场革命: 数字和经典广告牌是沿着消费者通往地下平台和购物中心销售点的道路铺成的。我们以双重含义的说法劫持了食品行业的代码，以支持这一事实，即这是一个广告业务，而是真正的小吃，在其中你可以找到真正的机票。结果 + 64% 搜索。+ 网站流量 78%。+ 41% 预订。1300万 Facebook 印象。+ 6 716 喜欢在 Facebook 上。469 664 脸谱网的订婚。300万推特印象。150 万欧元免费媒体

# SnackHolidays

案例简介：lease outline why this entry is appropriate to Direct Marketing. Transavia, the low cost company of the Air France KLM group, has shaken up the low cost market by introducing a new way of accessing holidays: SnackHolidays. No more computer freezing in the middle of a reservation or a poor WIFI connection stopping you from seeing tempting promotions offered by the company. Today you can buy your plane tickets as you do the weekly shop/ when you need them most: in the neverending supermarket queues, or on the underground platform. All you have to do is: 1.Go to your nearest supermarket 2. Buy a Snackholidays for Lisbon 3. Eat the sweets inside the packet 4. Enter the code found inside the packet on the website snackholidays.com 5. Receive the confirmation and fly to Lisbon A quick and simple way to access a holiday, anywhere, anytime…every day. With #SnackHolidays and Transavia it's never been easier to travel! Creative Execution Transavia has produced treats that we consume daily; chips, sweets, cereal bars, chocolate bars and even fizzy drinks. Altogether, more than 10,000 packets have been designed and produced for this unique operation. Exclusive partnerships with well-known French retailers have been set up: Carrefour group (N°1 European mass distributor), Selecta (N°1 vending machine brand in France) and MK2 cinemas. But such an original promotion needed an accompanying media campaign to showcase this revolution: digital and classic billboards were paved along the consumer's path towards sale points on underground platforms and in shopping centres. We hijacked the codes of the food industry with double-meaning claims to support the fact that this was an advertising operation, but real snacks, inside which you could find real plane tickets. Results + 64% search. + 78% website traffic. + 41% bookings. 13 million Facebook impressions. + 6 716 likes on Facebook. 469 664 facebook’s engagement. 3 million Twitter impressions. 1,5 million euros free media