Beloved Broad City alum Ilana Glazer hits the streets with a spirited slice of humor in the Nike Joyride campaign.Produced by Caviar and directed by Marielle Heller, the series of three spots were created by New York and Portland-based agency Megs and Shamus, and highlight the shoe’s unique benefits through the eyes of reluctant runner, Ilana Glazer. With Brooklyn’s Fort Greene neighborhood as the backdrop, Ilana pounds the pavement – or at least considers it – in the campaign, which is playing digitally across Nike’s social channels. With only a couple of hours to capture each spot, together Megs and Shamus and Marielle provided Ilana with solid scripts and the freedom to do what she does best - improvising and adding her distinctive Ilana voice to everything.Keeping things bouncy and fun, Glazer's quest to track down the meaning of the “runner's high” is the perfect vehicle for her cheeky sense of humor. In “Beads vs. Balls,” Ilana spectates from her stoop and attempts Step One: Make contact with runners. In the follow-up film “What’s in it for me?,” she asks crucial questions and considers the lesser-known benefits of running, from carbo-loading to having an ever-ready excuse to cancel plans. In the centerpiece spot “Runner’s High,” Ilana laces up to make the transformation from cautiously curious to Joyride convert. Megs and Shamus’ non-traditional approach to the creative was steered by the audience they wanted to speak to with these ads - the skeptical and running-averse crowd. With Ilana as the campaign’s muse, the team knew it was possible to nail that ethos and communicate about both the product and running in a candidly honest way. CreditsClient: NikeBill Maginnis: Director, Global Brand CommunicationsStephanie Derham: Sr. Director, Global Brand Communications Advertising Agency: Megs and Shamus Creative Directors: Megs Senk, Shamus Eaton Art Director: Megs SenkCopywriter: Shamus EatonExecutive Producer: Felicia Glover Production Company: CaviarDirector: Marielle HellerDirector of Photography: Adam Newport-Berra Executive Producers: Kim Dellara, Jasper Thomlinson, Michael Sagal Head of Production: Casey WoodenProducer: Christina Donahue Post Production/Editorial: JointEditor: Tommy HardenSound Designer/Mixer: Noah WoodburnPost Producer: Kathleen RussellEditorial and VFX Post Producer: Annie Rosick Audio Post: Teenage Diplomat Composer: Scarlet Newman-ThomasColor: Company 3Colorist: Tom Poole