营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    滴的善良

    案例简介:犹太新年就在眼前-只有几周的路程,就像所有节日餐桌和跨文化的节日晚餐一样,葡萄酒将成为人们餐桌上的中心舞台。但是随着喝酒,聚会,花哨的盘子和欢乐而来的是不受欢迎的事故。我们以前都去过那里,邀请朋友和家人,拿出我们最好的瓷器和最好的亚麻布来设置绝对完美的桌子。所以当客人到达时,一切看起来都很原始。然后客人们坐下来,盘子开始到达,倒酒,不可避免地,有人伸手去拿沙拉盘,然后跳起来,酒在美丽的桌布上洒满了所有灿烂的深红色。立即宣布进入紧急状态; 盘子被移开,并测试了祖母对葡萄酒溢出的各种补救措施。从用盐,滑石粉和苏打水擦拭污渍到将白葡萄酒倒在红色上…… 虽然您会宣誓 “没什么大不了的-机器会立即解决”,你内心暗暗哀叹,因为知道你再也不能起诉你美丽的桌布了。现在这一切都正式结束了 -- 今年你将能够说 “没什么大不了的”,并且真的是认真的。Galil Mountain酒厂与其代理商Leo Burnett合作,并与Hameshakem合作-遍布全国各地的小型生产工厂链,其目标是为残疾人提供就业机会-提出了完美的解决方案您所有的葡萄酒溢出问题。一个节日的葡萄酒礼品盒,包括一瓶葡萄酒和适合我们每种葡萄酒确切颜色的桌布。无论您是喝梅洛,赤霞珠还是西拉,我们都在这种非常精确的Winetone中开发了完美的桌布。因此,今年当您为客人倒酒时,丢失的水滴会产生污点,您真的不会在意。由Leo Burnett,以色列为Galil Mountain Winery创建的体验式广告,类别: 酒精饮料。

    滴的善良

    案例简介:The Jewish New Year is literally around the corner – merely weeks away and like all holidays tables and festive dinners across cultures, wine will take center stage on people’s tables. But with the wine drinking, the partying, the fancy plates and the merriment come the unwelcome accidents. We’ve all been there before, invited friends and family and taken out our very best china and finest linen to set the absolutely perfect table. So when guests arrive everything looks just pristine. Then the guests sit down and the plates start arriving, wine is poured and inevitably, someone reaches out for the salad plate and hop, there goes the wine – spilling in all its glorious crimson red all over your beautiful tablecloth. Instantly a state of emergency is declared; plates get moved out of the way and various versions of your grandmother’s remedy to wine spilling are tested. From dabbing the stain with salt, then talc, and soda water right down to pouring white wine over the red….and while you will swear under oath ‘it is no big deal – the machine will get it right out’, secretly inside you lament as know you will never be able to sue your beautiful tablecloth again. Well that is now officially all over – this year you will be able to say “it’s no big deal” and REALLY mean it. The Galil Mountain Winery, working together with its agency Leo Burnett, and partnering with Hameshakem – a chain of small production factories spread out over various locations throughout the country whose goal it is to provide employment for people with disabilities – have come up with the perfect solution to all your wine spilling troubles. A festive wine giftbox that includes a bottle of wine and a tablecloth suited to the exact color of each of our wines. Whether you are drinking a Merlot, a Cabernet Sauvignon or a Syrah, we have developed the perfect tablecloth in that very exact Winetone. So that this year when you pour your guests wine, and that lost drop creates a stain, you really won’t care. Experiential advertisement created by Leo Burnett, Israel for Galil Mountain Winery, within the category: Alcoholic Drinks.

    Drop of Goodness

    案例简介:犹太新年就在眼前-只有几周的路程,就像所有节日餐桌和跨文化的节日晚餐一样,葡萄酒将成为人们餐桌上的中心舞台。但是随着喝酒,聚会,花哨的盘子和欢乐而来的是不受欢迎的事故。我们以前都去过那里,邀请朋友和家人,拿出我们最好的瓷器和最好的亚麻布来设置绝对完美的桌子。所以当客人到达时,一切看起来都很原始。然后客人们坐下来,盘子开始到达,倒酒,不可避免地,有人伸手去拿沙拉盘,然后跳起来,酒在美丽的桌布上洒满了所有灿烂的深红色。立即宣布进入紧急状态; 盘子被移开,并测试了祖母对葡萄酒溢出的各种补救措施。从用盐,滑石粉和苏打水擦拭污渍到将白葡萄酒倒在红色上…… 虽然您会宣誓 “没什么大不了的-机器会立即解决”,你内心暗暗哀叹,因为知道你再也不能起诉你美丽的桌布了。现在这一切都正式结束了 -- 今年你将能够说 “没什么大不了的”,并且真的是认真的。Galil Mountain酒厂与其代理商Leo Burnett合作,并与Hameshakem合作-遍布全国各地的小型生产工厂链,其目标是为残疾人提供就业机会-提出了完美的解决方案您所有的葡萄酒溢出问题。一个节日的葡萄酒礼品盒,包括一瓶葡萄酒和适合我们每种葡萄酒确切颜色的桌布。无论您是喝梅洛,赤霞珠还是西拉,我们都在这种非常精确的Winetone中开发了完美的桌布。因此,今年当您为客人倒酒时,丢失的水滴会产生污点,您真的不会在意。由Leo Burnett,以色列为Galil Mountain Winery创建的体验式广告,类别: 酒精饮料。

    Drop of Goodness

    案例简介:The Jewish New Year is literally around the corner – merely weeks away and like all holidays tables and festive dinners across cultures, wine will take center stage on people’s tables. But with the wine drinking, the partying, the fancy plates and the merriment come the unwelcome accidents. We’ve all been there before, invited friends and family and taken out our very best china and finest linen to set the absolutely perfect table. So when guests arrive everything looks just pristine. Then the guests sit down and the plates start arriving, wine is poured and inevitably, someone reaches out for the salad plate and hop, there goes the wine – spilling in all its glorious crimson red all over your beautiful tablecloth. Instantly a state of emergency is declared; plates get moved out of the way and various versions of your grandmother’s remedy to wine spilling are tested. From dabbing the stain with salt, then talc, and soda water right down to pouring white wine over the red….and while you will swear under oath ‘it is no big deal – the machine will get it right out’, secretly inside you lament as know you will never be able to sue your beautiful tablecloth again. Well that is now officially all over – this year you will be able to say “it’s no big deal” and REALLY mean it. The Galil Mountain Winery, working together with its agency Leo Burnett, and partnering with Hameshakem – a chain of small production factories spread out over various locations throughout the country whose goal it is to provide employment for people with disabilities – have come up with the perfect solution to all your wine spilling troubles. A festive wine giftbox that includes a bottle of wine and a tablecloth suited to the exact color of each of our wines. Whether you are drinking a Merlot, a Cabernet Sauvignon or a Syrah, we have developed the perfect tablecloth in that very exact Winetone. So that this year when you pour your guests wine, and that lost drop creates a stain, you really won’t care. Experiential advertisement created by Leo Burnett, Israel for Galil Mountain Winery, within the category: Alcoholic Drinks.

    滴的善良

    暂无简介

    Drop of Goodness

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}
    广告公司: Leo Burnett

    案例详情

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入