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滴的善良
案例简介:犹太新年就在眼前-只有几周的路程,就像所有节日餐桌和跨文化的节日晚餐一样,葡萄酒将成为人们餐桌上的中心舞台。但是随着喝酒,聚会,花哨的盘子和欢乐而来的是不受欢迎的事故。我们以前都去过那里,邀请朋友和家人,拿出我们最好的瓷器和最好的亚麻布来设置绝对完美的桌子。所以当客人到达时,一切看起来都很原始。然后客人们坐下来,盘子开始到达,倒酒,不可避免地,有人伸手去拿沙拉盘,然后跳起来,酒在美丽的桌布上洒满了所有灿烂的深红色。立即宣布进入紧急状态; 盘子被移开,并测试了祖母对葡萄酒溢出的各种补救措施。从用盐,滑石粉和苏打水擦拭污渍到将白葡萄酒倒在红色上…… 虽然您会宣誓 “没什么大不了的-机器会立即解决”,你内心暗暗哀叹,因为知道你再也不能起诉你美丽的桌布了。现在这一切都正式结束了 -- 今年你将能够说 “没什么大不了的”,并且真的是认真的。Galil Mountain酒厂与其代理商Leo Burnett合作,并与Hameshakem合作-遍布全国各地的小型生产工厂链,其目标是为残疾人提供就业机会-提出了完美的解决方案您所有的葡萄酒溢出问题。一个节日的葡萄酒礼品盒,包括一瓶葡萄酒和适合我们每种葡萄酒确切颜色的桌布。无论您是喝梅洛,赤霞珠还是西拉,我们都在这种非常精确的Winetone中开发了完美的桌布。因此,今年当您为客人倒酒时,丢失的水滴会产生污点,您真的不会在意。由Leo Burnett,以色列为Galil Mountain Winery创建的体验式广告,类别: 酒精饮料。
滴的善良
案例简介:The Jewish New Year is literally around the corner – merely weeks away and like all holidays tables and festive dinners across cultures, wine will take center stage on people’s tables. But with the wine drinking, the partying, the fancy plates and the merriment come the unwelcome accidents. We’ve all been there before, invited friends and family and taken out our very best china and finest linen to set the absolutely perfect table. So when guests arrive everything looks just pristine. Then the guests sit down and the plates start arriving, wine is poured and inevitably, someone reaches out for the salad plate and hop, there goes the wine – spilling in all its glorious crimson red all over your beautiful tablecloth. Instantly a state of emergency is declared; plates get moved out of the way and various versions of your grandmother’s remedy to wine spilling are tested. From dabbing the stain with salt, then talc, and soda water right down to pouring white wine over the red….and while you will swear under oath ‘it is no big deal – the machine will get it right out’, secretly inside you lament as know you will never be able to sue your beautiful tablecloth again. Well that is now officially all over – this year you will be able to say “it’s no big deal” and REALLY mean it. The Galil Mountain Winery, working together with its agency Leo Burnett, and partnering with Hameshakem – a chain of small production factories spread out over various locations throughout the country whose goal it is to provide employment for people with disabilities – have come up with the perfect solution to all your wine spilling troubles. A festive wine giftbox that includes a bottle of wine and a tablecloth suited to the exact color of each of our wines. Whether you are drinking a Merlot, a Cabernet Sauvignon or a Syrah, we have developed the perfect tablecloth in that very exact Winetone. So that this year when you pour your guests wine, and that lost drop creates a stain, you really won’t care. Experiential advertisement created by Leo Burnett, Israel for Galil Mountain Winery, within the category: Alcoholic Drinks.
Drop of Goodness
案例简介:犹太新年就在眼前-只有几周的路程,就像所有节日餐桌和跨文化的节日晚餐一样,葡萄酒将成为人们餐桌上的中心舞台。但是随着喝酒,聚会,花哨的盘子和欢乐而来的是不受欢迎的事故。我们以前都去过那里,邀请朋友和家人,拿出我们最好的瓷器和最好的亚麻布来设置绝对完美的桌子。所以当客人到达时,一切看起来都很原始。然后客人们坐下来,盘子开始到达,倒酒,不可避免地,有人伸手去拿沙拉盘,然后跳起来,酒在美丽的桌布上洒满了所有灿烂的深红色。立即宣布进入紧急状态; 盘子被移开,并测试了祖母对葡萄酒溢出的各种补救措施。从用盐,滑石粉和苏打水擦拭污渍到将白葡萄酒倒在红色上…… 虽然您会宣誓 “没什么大不了的-机器会立即解决”,你内心暗暗哀叹,因为知道你再也不能起诉你美丽的桌布了。现在这一切都正式结束了 -- 今年你将能够说 “没什么大不了的”,并且真的是认真的。Galil Mountain酒厂与其代理商Leo Burnett合作,并与Hameshakem合作-遍布全国各地的小型生产工厂链,其目标是为残疾人提供就业机会-提出了完美的解决方案您所有的葡萄酒溢出问题。一个节日的葡萄酒礼品盒,包括一瓶葡萄酒和适合我们每种葡萄酒确切颜色的桌布。无论您是喝梅洛,赤霞珠还是西拉,我们都在这种非常精确的Winetone中开发了完美的桌布。因此,今年当您为客人倒酒时,丢失的水滴会产生污点,您真的不会在意。由Leo Burnett,以色列为Galil Mountain Winery创建的体验式广告,类别: 酒精饮料。
Drop of Goodness
案例简介:The Jewish New Year is literally around the corner – merely weeks away and like all holidays tables and festive dinners across cultures, wine will take center stage on people’s tables. But with the wine drinking, the partying, the fancy plates and the merriment come the unwelcome accidents. We’ve all been there before, invited friends and family and taken out our very best china and finest linen to set the absolutely perfect table. So when guests arrive everything looks just pristine. Then the guests sit down and the plates start arriving, wine is poured and inevitably, someone reaches out for the salad plate and hop, there goes the wine – spilling in all its glorious crimson red all over your beautiful tablecloth. Instantly a state of emergency is declared; plates get moved out of the way and various versions of your grandmother’s remedy to wine spilling are tested. From dabbing the stain with salt, then talc, and soda water right down to pouring white wine over the red….and while you will swear under oath ‘it is no big deal – the machine will get it right out’, secretly inside you lament as know you will never be able to sue your beautiful tablecloth again. Well that is now officially all over – this year you will be able to say “it’s no big deal” and REALLY mean it. The Galil Mountain Winery, working together with its agency Leo Burnett, and partnering with Hameshakem – a chain of small production factories spread out over various locations throughout the country whose goal it is to provide employment for people with disabilities – have come up with the perfect solution to all your wine spilling troubles. A festive wine giftbox that includes a bottle of wine and a tablecloth suited to the exact color of each of our wines. Whether you are drinking a Merlot, a Cabernet Sauvignon or a Syrah, we have developed the perfect tablecloth in that very exact Winetone. So that this year when you pour your guests wine, and that lost drop creates a stain, you really won’t care. Experiential advertisement created by Leo Burnett, Israel for Galil Mountain Winery, within the category: Alcoholic Drinks.
滴的善良
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Drop of Goodness
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基本信息
- 广告品牌: Galil Mountain Winery
- 发布日期: 2020-09
- 行业领域: 饮品/饮料/冲饮 , 饮食/特产
- 媒体类别: 短视频 , 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
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